Operations backend-Lead Generation

We are looking for a detail-oriented and proactive professional with strong communication skills to manage and convert leads into qualified appointments. The candidate should be skilled in handling inbound and outbound leads via email and LinkedIn, ensuring timely responses and effective follow-ups.

Key Responsibilities Lead Response & Engagement

• Be the first line of response for leads generated via:
• Custom OB (Outbound) initiatives
• Marketing email campaigns
• LinkedIn engagement and outreach
• Ensure prompt and professional and personalized communication with all incoming leads via email, LinkedIn
• Understand lead requirements, urgency, and fit before moving them forward.

Lead Qualification & Appointment Setting

• Qualify leads based on predefined criteria (need, authority, timeline, relevance).
• Schedule high-quality appointments for internal stakeholders/sales teams.
• Maintain accuracy in stakeholder calendars and ensure zero overlap or miscommunication.
• Share structured lead context before appointments to maximize conversion success.

Operational Backend & Coordination

• Maintain and update CRM / lead trackers it:
• Lead source
• Status
• Follow-up timelines
• Conversion outcomes
• Follow up persistently yet professionally to prevent lead drop-offs.
• Coordinate with marketing and stakeholders to improve lead quality and messaging.

Process Improvement & Scaling Support

• Identify gaps in response time, lead quality, and conversion bottlenecks.
• Suggest process improvements to increase appointment conversion rates.
• Support scaling efforts by handling increasing lead volumes without compromising quality.

Key Skills & Competencies

• Strong written and verbal communication skills (email, LinkedIn, calls).
• Experience in lead generation, inside sales, or appointment setting.
• Ability to handle high-volume leads with discipline and structure.
• Comfortable working with CRM tools, spreadsheets, and scheduling platforms.
• Highly organized, detail-oriented, and follow-up driven.
• Professional, polite, and persuasive communication style (not aggressive sales).

Preferred Experience

• 1–4 years of experience in backend sales operations, lead generation, or appointment setting.
• Experience working with B2B leads and senior stakeholders is a plus.
• Familiarity with email campaigns, LinkedIn outreach, and inbound lead management.

Success Metrics

• Lead response turnaround time
• Lead-to-appointment conversion rate
• Appointment show-up rate
• Stakeholder satisfaction with lead quality
• Ability to manage increased lead volumes efficiently