National Sales Head

About the Company

The National Sales Head will provide strategic leadership and direction to the sales function across regions at a national level. The role is responsible for driving revenue growth, strengthening market presence, and building long-term relationships with clients and partners by delivering the best solutions aligned with customer needs. The position plays a critical role in translating the organization’s vision into a scalable sales strategy and ensuring consistent execution across the country. The National Sales Head will lead high-performing sales teams, expand market reach, and build a customer-centric sales culture. This role requires a leader who combines strategic thinking, operational discipline, and hands-on execution to build a high-performance sales organization and drive sustainable business growth.

About the Role

The National Sales Head will provide strategic leadership and direction to the sales function across regions at a national level.

Responsibilities

Sales Strategy & Growth Planning:

• Develop and implement the national sales growth strategy aligned with the organisation’s vision and long-term growth objectives.
• Translate corporate strategy into clear sales plans, revenue targets, and regional strategies.
• Define and execute strategies to achieve and exceed national sales goals.
• Continuously assess market trends, customer needs, and competitive landscape to refine sales strategies.
• Ensure sales initiatives support the organization’s QCDD mission – Quality, Cost, Delivery, and Development.

Revenue & Profitability Delivery:

• Own and drive national revenue, sales volume, and profitability targets.
• Develop strong sales pipelines and ensure accurate sales forecasting and demand planning.
• Implement value-based selling approaches that strengthen long-term customer partnerships.
• Ensure commercial discipline and alignment between sales commitments, operational capacity, and profitability goals.

Sales Strategy Implementation & Governance:

• Establish and maintain structured sales governance frameworks to ensure disciplined execution across regions.
• Implement regular sales review cadences, forecasting reviews, and performance monitoring mechanisms.
• Develop and monitor sales KPIs and dashboards to track progress and ensure accountability.
• Strengthen forecasting accuracy and pipeline visibility through robust processes and tools.

Hands-on Leadership & Team Development:

• Provide hands-on leadership and mentorship to regional sales teams and managers.
• Build, nurture, and develop a high-performing national sales team.
• Set clear performance expectations and accountability frameworks.
• Conduct regular performance evaluations and develop capability-building initiatives.
• Foster a collaborative and performance-driven sales culture across the organization.

Client Relationship & Strategic Account Management:

• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Engage directly with strategic customers to understand business needs and deliver tailored solutions.
• Drive consultative selling approaches that enable knowledge partnerships with customers.
• Strengthen retention and growth of key accounts and long-term client relationships.

Market Expansion & Business Development:

• Identify opportunities for new market entry, business expansion, and client acquisition.
• Explore emerging industry segments and develop strategies to expand the organisation’s market footprint.
• Strengthen distribution networks and develop new business channels and partnerships.
• Support the development of new solutions based on evolving market and customer needs.

CRM Ownership & Sales Analytics:

• Ensure effective CRM ownership, adoption, and continuous improvement across the sales organization.
• Leverage CRM and analytics tools to enhance pipeline management, forecasting accuracy, and customer insights.
• Promote data-driven decision-making within the sales function.
• Drive innovation in sales processes through digital tools and analytics.

Customer-Centric Culture:

• Build and embed a customer-centric culture across the sales organisation.
• Ensure teams prioritize customer value creation and long-term relationship building.
• Establish mechanisms to gather and act on customer insights and feedback.
• Promote solution-oriented selling and customer success initiatives.

Cross-Functional Strategy & Collaboration:

• Collaborate closely with operations, finance, marketing, product, and strategy teams.
• Align sales initiatives with product development, supply chain planning, and operational capabilities.
• Ensure seamless coordination between sales and other business functions to achieve organizational objectives.

Sales Transformation & Process Excellence:

• Lead sales transformation initiatives to modernise and scale the sales function.
• Introduce best practices in sales processes, governance frameworks, and performance management systems.
• Identify operational inefficiencies and implement process improvements.
• Drive adoption of new technologies, tools, and methodologies to improve sales effectiveness.

Sales Performance Monitoring:

• Monitor and analyse national sales performance through structured reporting and analytics.
• Implement and track sales KPIs across regions.
• Conduct periodic performance reviews and implement corrective actions where necessary.
• Ensure transparency and accountability across the sales organization.

Qualifications:

• Bachelor’s degree in Business, Commerce, Marketing, Finance, Engineering, or related field.
• MBA or equivalent postgraduate qualification preferred.

Required Skills:

Strategic Competencies

• Sales Strategy Development
• Revenue & Profit Management
• Market Expansion & Business Development

Functional Competencies

• Key Account Management
• CRM & Sales Analytics
• Sales Forecasting & Pipeline Management
• Sales Governance & Performance Monitoring

Leadership Competencies

• People Leadership & Team Development
• Cross-Functional Collaboration
• Strategic Decision Making
• Stakeholder Management

Behavioral Attributes

The ideal candidate should demonstrate:

• Strong aspirational mindset with a growth orientation
• High accountability and ownership
• Result-driven execution with strong attention to detail
• Analytical and strategic thinking capability
• Excellent communication and stakeholder engagement skills
• High resilience with a calm temperament
• Collaborative leadership style with low ego