Media Buyer -- Google Ads

Company Description

AdCeptive Media LLC is a US-based Internet Marketing company that collaborates with global E-Commerce, Social Media, and Performance Marketing clients. We help advertisers acquire, activate, and understand their core consumers through data-driven performance solutions. With a professional team, we enable businesses to reach larger audiences.

Key Responsibilities:

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting lead generation and pay-per-call outcomes.
• Conduct keyword research, competitive analysis, and audience targeting to maximize ROI.
• Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call quality metrics.
• Collaborate with landing page, design, and content teams for high-converting creatives and funnels.
• Monitor campaign performance daily and implement A/B testing strategies.
• Track conversions using Google Tag Manager, Google Analytics, and other tracking tools.
• Stay updated with Google Ads policy changes, trends, and platform features.
• Generate regular reports with actionable insights and performance metrics.

Qualifications:

• 0.6 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score, etc.
• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms.
• Strong analytical skills and data-driven mindset.
• Experience managing large ad budgets with proven ROI.
• Excellent written and verbal communication skills.