Marketing Specialist

Company Description

Triton Homes, established in 2013 and formerly known as Sanvi Group, is a prominent large-scale community developer specializing in residential projects. With over 1,000 satisfied customers, Triton Homes has a proven track record, completing around 1 million square feet of projects with an additional 4 million square feet in progress or planned for future development. The company is dedicated to crafting thoughtfully designed and innovative living spaces that align with a customer-centric philosophy. By combining exceptional design, quality, trust, and honest pricing, Triton Homes strives to elevate lifestyles and deliver unparalleled value to homeowners.

This is a revenue-focused, execution-driven role requiring a balance of creative storytelling and performance marketing expertise. The candidate must be capable of creating high-quality content, running multi-platform ad campaigns, leveraging AI tools for optimization, integrating CRM systems, handling website updates, and executing SEO and social media strategies.

The role demands ownership, accountability, and strategic thinking.

• Plan, execute, and optimize campaigns across:
• Google Ads (Search, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Build complete marketing funnels including cold audiences, retargeting, and remarketing.
• Optimize Cost per Lead, Cost per Site Visit, and Cost per Booking
• Allocate and scale budgets efficiently while maintaining ROI.
• Track end-to-end campaign performance and revenue attribution.

• Create high-quality visuals and creatives using Canva and similar tools.
• Develop ad creatives, brochures, social posts, reels, landing page visuals, and campaign assets.
• Plan and execute Instagram, LinkedIn, and YouTube content strategies.
• Maintain premium brand consistency across all digital touchpoints.
• Support video storytelling and campaign conceptualization.

• Handle basic website editing and content updates in WordPress.
• Create and optimize landing pages.
• Improve UI, CTAs, and conversion flow.
• Coordinate with developers when required for technical improvements.
• Ensure website speed, structure, and user experience are optimized.

• Implement on-page SEO strategies including keyword optimization, meta tags, internal linking, and content structuring.
• Conduct keyword research relevant to Bengaluru real estate markets.
• Improve organic rankings and website traffic.
• Track SEO performance and recommend improvements.
• Plan content marketing strategies aligned with SEO goals.

• Develop structured social media campaign calendars.
• Plan thematic campaigns aligned with project positioning.
• Execute awareness, engagement, and conversion-focused campaigns.
• Analyse social media performance and optimize accordingly.
• Maintain consistent luxury and aspirational brand presence.

• Use AI tools for:
• Ad copy generation and testing
• Creative optimization
• Audience segmentation
• Funnel enhancement
• Implement automation to improve lead nurturing.
• Continuously improve conversion rates using data-backed insights.

• Integrate ad platforms with CRM systems.
• Ensure seamless lead capture and tracking.
• Monitor lead-to-site visit and site visit-to-booking ratios.
• Implement automation workflows for follow-ups.
• Coordinate closely with the sales team to improve lead quality and conversion.

• Implement Meta Pixel, Google Tag Manager, and Analytics.
• Provide weekly and monthly performance reports.
• Analyse campaign profitability and booking value generated.
• Identify scaling opportunities and cost optimization strategies.
• Be accountable for revenue generated through digital campaigns.

• Minimum 3 years of digital marketing experience.
• Proven hands-on experience in performance marketing.
• Experience in real estate marketing preferred.
• Strong proficiency in Canva and content creation.
• Advanced knowledge of:
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Working knowledge of WordPress website editing and landing page creation.
• Practical understanding of SEO tactics and organic growth strategies.
• Experience integrating CRM systems and managing lead pipelines.
• Ability to use AI tools to enhance campaign performance and conversions.
• Strong analytical, ROI-driven mindset.

• Creative and data-driven.
• Understands luxury and investor buyer psychology.
• Can independently manage campaigns and strategy.
• Strong execution capability with strategic vision.
• Ownership-oriented and growth-focused.

Advertising Platforms

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• YouTube Ads

Analytics & Tracking

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Conversion Tracking Tools

Design & Content

• Canva (mandatory)
• Basic video editing tools preferred

Website Management

• WordPress (basic editing, landing pages, plugin handling)

SEO Tools

• Google Search Console
• Keyword research tools (SEMrush, Ahrefs, or similar preferred)

CRM & Automation

• CRM integration tools
• Lead management systems
• Marketing automation tools

Mail Your Resume at [email protected]

Preferred Candidates: Willing to Relocate