Marketing Manager - Solar Power Solutions
Actively Reviewing the ApplicationsDate Energy
Job Description
Job Title: Marketing Manager (Solar Power Solutions)
Location: Pune / Maharashtra (Field-Based Role)
CTC: ₹6 LPA
Industry: Solar Energy (C&I Segment)
Role Overview -
We are seeking a highly driven and result-oriented Marketing Manager with proven experience in the solar industry. This is a field-intensive role focused on lead generation and business development for Commercial & Industrial (C&I) solar projects, including rooftop and ground-mounted solutions.
This position is not a digital marketing role. The candidate must be comfortable with on-ground activities, direct client interaction, and building strong market networks.
Key Responsibilities
- Generate high-quality leads for C&I solar rooftop and ground-mounted projects through field activities.
- Conduct door-to-door visits C&I, cold calling, and in-person meetings with potential clients (factories, industries, commercial establishments).
- Identify decision-makers, present solar solutions, and coordinate with internal teams for proposal closure.
- Execute targeted outreach campaigns via WhatsApp and email to nurture and convert leads.
- Represent the company at industry exhibitions, trade shows, and networking events to generate leads and build brand visibility.
- Identify, onboard, and manage channel partners, dealers, and referral networks to expand business reach.
- Leverage personal and professional networks to generate business opportunities and maintain long-term client relationships.
- Track competitor activities, pricing trends, and customer needs to support business strategy.
Eligibility Criteria
- Minimum 4+ years of experience in the solar industry, specifically in C&I segment (mandatory)
- Proven experience in field marketing / business development / sales (not digital marketing)
- Basic understanding of solar rooftop and ground-mounted systems
- Strong communication and negotiation skills
- Ability to generate leads independently
- Excellent networking and interpersonal skills
- Self-motivated and target-driven
- Must be willing to travel extensively for fieldwork
- MBA - Marketing preferred
Interested Candidate can apply on [email protected]
Required Skills
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