Marketing Manager

Role: BTL Manager

Job Title: Chief Manager

Department: Brand Marketing

Education: MBA (Full Time)

Experience: 5 - 10 years

Work Location: Goregaon (East)

Do you believe great marketing doesn't stop at campaigns but comes alive in the field?

We're looking for a BTL Manager who can turn ideas into action, create excitement on the ground, and help our sales teams win more customer conversations. This role is for someone who thinks creatively and doesn't wait for a brief to arrive—they create opportunities and make things happen.

If you have a passion for field marketing and love seeing your ideas, come to life across markets, we'd love to meet you.

What You'll Do

Bring Campaigns to the Field

• Conceptualise and execute innovative BTL initiatives across our distribution network
• Translate brand and product campaigns into impactful field activations, communication tools, contests, engagement programs, and merchandising ideas
• Create excitement and momentum that energises sales teams and drives participation
• Work closely with Sales teams to identify regional opportunities and develop localised marketing initiatives

Drive Lead Generation & Measure Impact

• Design and execute on-ground lead generation programs that create meaningful business opportunities
• Track performance, measure ROI, and continuously optimise activities for greater effectiveness

Manage Agencies & Partners

• Brief and collaborate with vendors and creative agencies
• Continuously challenge and elevate creative output to deliver stronger field impact

What We're Looking For

• 5–10 years of experience in BTL / trade marketing, field promotions, or activation-led roles
• Proven experience creating executable programs that drive customer footfalls, dealer/retailer engagement, and sales activation
• A creative thinker who can take an idea from concept to flawless execution
• Strong project management skills with the ability to manage multiple stakeholders and partners
• Excellent communication and interpersonal skills
• Comfortable leveraging AI-powered tools and platforms to accelerate creative development and execution