Marketing Executive – Printing & Packaging Industry

Location: Mumbai (Head Office)

Department: Marketing

Position: Marketing Executive

About the Role

We are looking for a dynamic, creative, and result-oriented Marketing Executive to drive our marketing initiatives in the Printing & Packaging industry. The candidate will be responsible for developing engaging content, managing brand presence across digital and traditional platforms, and supporting business growth through effective marketing campaigns.

Key Responsibilities

• Develop and execute marketing strategies to promote products and services within the printing & packaging sector.
• Manage and maintain the company’s brand identity, ensuring consistency across all marketing materials, digital platforms, and communications.
• Create engaging and impactful content for social media platforms to enhance brand visibility, positioning and engagement.
• Maintain all the company's social media handles by conceptualizing , designing, and producing videos, reels, and other multimedia content.
• Regularly update and maintain the company website with new images, content, blogs, and updated information.
• Assist in the design and distribution of client newsletters, marketing emails, and promotional communications.
• Have knowledge about how to ideate and execute SEO, SEM, social media, and email campaigns to improve digital reach and lead generation.
• Support lead generation efforts by creating marketing assets and campaigns that assist the sales team in attracting and nurturing potential clients.
• Develop case studies, project showcases, and client success stories to strengthen the company’s credibility and sales narrative.
• Plan and individually manage traditional marketing initiatives such as marketing collateral (brochures, catalogues, business cards), exhibitions, award applications, and other offline brand activities.
• Lead planning and execution of internal and external events, including company celebrations, factory walkthroughs, and key delegation visits.
• Conceptualize, plan, and manage corporate gifting campaigns, including Diwali and other festive initiatives, from ideation to execution.
• Conduct market research to identify industry trends, potential opportunities, and competitor activities.
• Identify and implement new marketing opportunities, platforms, and tools that enhance the company’s brand visibility and industry positioning.
• Collaborate with internal teams including Sales, Design, and Production to ensure consistency in brand messaging and marketing communication.
• Track, analyze, and report the performance of marketing campaigns to drive continuous improvement and optimization.
• Coordinate with external vendors, designers, agencies, and freelancers as required to support marketing initiatives.

Key Requirements

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• 1-3 years of experience in content creation (could be for both personal or professional projects)
• Exceptional social media content creation skills with the ability to conceptualize and produce engaging posts, reels, videos, and visual storytelling. (This is a core requirement for the role.)
• Strong creative thinking and communication skills with the ability to translate ideas into impactful marketing content.
• Hands-on familiarity with social media platforms (Instagram, LinkedIn, YouTube, etc.) and understanding of what drives engagement and growth.
• Basic working knowledge of digital marketing concepts such as SEO, SEM, email marketing, and social media campaigns.
• Proficiency in video creation, editing, and graphic design tools (such as Canva, Adobe Suite, CapCut, or similar) will be a strong advantage.
• Highly proactive, self-driven, and comfortable managing multiple marketing initiatives across both digital and traditional channels.
• Ability to learn quickly, take ownership, and work collaboratively with internal teams and external partners.

What We Offer

• Opportunity to work in a leading organization in the printing & packaging industry.
• Exposure to both domestic and international markets.
• A collaborative environment that encourages innovation and creativity.

📩 Interested candidates can share their profiles at:

• [email protected] and [email protected] (kindly remember to cc BOTH contacts)