Head of Ecommerce (Domestic)

Imagimake is one of India’s fastest-growing toy and play brands, winning across marketplaces, quick commerce, and modern digital-first channels. We’re looking for a Head – Domestic E-commerce who can scale revenue while building a strong foundation of profitability, content excellence, and channel-ready launches.

This role is ideal for someone who thrives in a high-speed environment and can drive growth across Amazon, Flipkart, FirstCry, Q-Commerce, and D2C, with sharp execution and strong cross-functional leadership.

Own Revenue Growth Across India E-commerce

·      Lead topline growth across marketplaces and emerging platforms.

·      Build channel plans, monthly targets, and event-led growth strategy (Prime Day, Big Billion Days, festive peaks).

·      Drive traffic, conversion, AOV, and repeat through platform-native levers.

Launch Excellence & Scale-up

·      Own launch readiness checklist: listings, A+ content, images, video, keywords, reviews plan, pricing.

·      Partner with Category + Product + Supply Chain to ensure in-stock readiness and forecast accuracy.

·      Drive “winner replication” playbooks for scaling hero SKUs.

Content & Creative Readiness

·      Work with Creative/Content teams to ensure best-in-class product storytelling for ecommerce.

·      Maintain high content hygiene: title, bullets, keywords, backend search terms, storefronts, bundles.

·      Build differentiated gifting + learning narratives for India consumers.

Quick Commerce Acceleration

·      Scale Q-Commerce (Blinkit, Zepto, Instamart, etc.) with the right assortment, price packs, and visibility plans.

·      Build promo calendars, top-city strategies, and in-app discovery levers.

·      Track fill rates, OSA, and assortment productivity by platform.

Marketplace Operations & Platform Relationships

·      Own account management, catalog health, returns/refunds, and platform escalations.

·      Build strong relationships with platform category teams for visibility and growth opportunities.

·      Ensure compliance with platform policies and operational SOPs.

Contribution Margin & P&L Discipline

·      Own CM2 for ecommerce channels: discounting, ads efficiency (TACoS/ACoS), logistics cost control.

·      Drive profitable growth through mix improvement and pricing discipline.

·      Build weekly dashboards for revenue, margin, inventory, and campaign performance.

Team & Cross-functional Leadership

·      Lead ecommerce managers, KAMs, and operations teams with clear KRAs.

·      Align with Performance Marketing, Category, Finance, and Supply Chain on one business plan.

·      Domestic ecommerce becomes a scalable growth engine with strong YoY momentum.

·      Imagimake becomes a No.1 or No.2 brand across platforms in sub-categories where it is present

·      Top SKUs consistently rank in the top of their sub-categories, with strong conversion and review velocity.

·      Q-Commerce becomes a meaningful incremental channel with repeatable unit economics.

·      Contribution margins improve through better pricing, mix, and ad efficiency.

·      8–12+ years of ecommerce leadership experience (marketplaces + Q-Com preferred).

·      Strong understanding of Marketplace / Q-commerce growth levers, listing excellence, and performance drivers.

·      Deep comfort with numbers: CAC, TACoS, CM2, inventory turns, forecast planning.

·      Strong people leadership + cross-functional execution mindset.

·      High ownership and bias for action.

Imagimake is one of India’s fastest-growing and most innovative toy and game companies, creating award-winning products that spark curiosity, creativity, and consciousness. Our portfolio spans learning toys, art & craft activities, puzzles, and games — thoughtfully designed to inspire young minds through the power of play.

With over 150 products across brands like Mapology and Look What I Made!, our offerings are available in 5,000+ stores across India, including Hamleys, Landmark, and Crossword, as well as leading online and quick commerce platforms like Amazon, Blinkit, Zepto, and more. Globally, Imagimake products are present in over 20 countries, including the USA and Europe.

Driven by our passion for innovation — with patents in India and the US, and multiple national and international awards — we are committed to building Imagimake into a brand that families trust and love. Our recent feature on Shark Tank India has only strengthened our resolve to take the joy of meaningful play to even more homes around the world.

To know more, visit us at www.imagimake.com.