Marketing Coordinator

Beacon Funding is a direct equipment lender serving small and mid-size businesses in towing, septic, hardscaping, landscaping, light construction, screen printing, and embroidery. We’re hiring a Marketing Coordinator to own execution-level work across publication outreach, SEO/AEO support, content publishing, email writing, and other marketing channels. This role works directly with the Senior Digital Marketer to help execute on identified digital marketing strategies. If you’re reliable, a hard worker, strong communicator, and passionate about writing and creating content – this is the role for you!

Responsibilities:

1. Publication, Backlink & PR Outreach

• Identify and contact trade publications, industry directories, and high-authority websites across Beacon Funding’s target verticals
• Conduct outreach via email, phone, and online submission forms to explore advertising, backlink, and guest editorial opportunities
• Research and document contact names, submission processes, content requirements, pricing, and editorial calendars
• Build ongoing relationships with publication contacts and report findings to Senior Digital Marketer weekly
• Draft initial press release outlines and first drafts for Senior Digital Marketer review

2. AEO & SEO Execution Support

• Update on-page content on core website pages per Senior Digital Marketer’s direction — FAQs, factual updates, and AEO-optimized summary copy
• Optimize YouTube video titles, descriptions, chapters, and tags to align with SEO and brand standards
• Support the monthly AI search visibility audit by testing queries across ChatGPT, Perplexity, and Google AI Overviews and documenting results
• Apply schema markup code to CMS pages following Senior Digital Marketer guidance

3. Content Publishing

• Publish approved blog articles to the Beacon Funding website following formatting and SEO standards
• Schedule and post approved social content per the content calendar
• Ensure all content is correctly formatted, linked, and tagged before going live

4. Content Writing

• Write original and engaging content for marketing campaigns based on briefs provided from SME
• Proof and edit content to keep marketing materials up to date

5. Project Coordination

• Gather requirements to assess project needs
• Keep detailed notes and assist with meeting prep
• Create and manage assigned tasks in the project management system
• Complete assigned research and marketing projects
• Manage time to effectively meet expectations and deadlines

Qualifications (2:30PM IST - 11:30 PM IST)

• 4 – 10 years of experience in B2B marketing, communications, or a coordinator role
• Strong writer — clear, professional, and on-brand across email, social, and outreach
• Comfortable on the phone and building relationships with external and internal contacts
• Organized and self-managing across multiple simultaneous projects
• Active user of AI tools (Claude, ChatGPT, or similar) in your daily workflow
• Foundational knowledge of HTML and CSS
• Understanding of SEO principles, including domain authority and backlink building
• Experience working with a Content Management System (CMS) like DNN or HubSpot or WordPress
• Familiar with keyword research and backlink auditor tool like SEMrush or Ahrefs
• Comfortable using project management tools like Jira or Trello
• Experience with social media publishing platforms such as Statusbrew or Hootsuite
• Degree in marketing or journalism
• Experience with Google Analytics 4
• Certified in Backlink Management or in SEO Link Building
• Relevant certifications in SEO, content marketing, or inbound marketing (e.g., SEMrush, HubSpot, or similar)

Benefits

• Salary range ₹10–15 lakhs per year
• Group Mediclaim Policy
• Parental Insurance Coverage
• Accident Policy
• Retirement Benefits (Provident Fund)
• Gratuity
• Overtime Bonus, Paid Vacation & Holidays, Profit Sharing & Incentives