Marketing & Community Manager

Department: Growth & Marketing · Reports to: Head of Growth & Marketing · Location: Remote · Type: Full-time

About TrueAdmits

TrueAdmits helps ambitious students design their future selves and earn places at the world’s top QS-ranked

universities. Through dedicated 1-on-1 mentorship, our signature 8-pillar profiling system, a 1000-mark evaluation

framework, and a year of structured monthly sessions built around real-world, mentor-assigned tasks, students

build an authentic, evidence-backed profile — documented in our Profile Architect portfolio platform. In the last two

years, our students have earned offers from universities including Harvard, Yale, the University of Toronto and the

University of Hong Kong (with a full scholarship). We also run focused SAT and IELTS preparation and a

Foundation → Specialization → Mastery webinar series.

The role

The Marketing & Community Manager builds awareness, demand and trust for TrueAdmits. You own content,

brand, digital campaigns and the webinar funnel that brings families in — and you work hand-in-hand with

Enrolment Advisors to turn interest into booked consultations.

What you’ll do

• Plan and run multi-channel marketing — content (blog, Instagram, YouTube, email), organic and paid

digital, and SEO — to reach students and parents.

• Own the webinar engine (Foundation → Specialization → Mastery): promotion, registration, attendance and

follow-up, to generate qualified leads.

• Produce success stories and collateral, in partnership with mentors and students, that showcase real admits

and the 8-pillar method.

• Grow and nurture the TrueAdmits community across Instagram, YouTube and Facebook; manage

engagement and reputation.

• Work closely with Enrolment Advisors to convert leads, set campaign targets and act on lead-quality

feedback.

• Build school and partner relationships and explore new markets and segments.

• Track funnel metrics (reach, leads, webinar registrations and attendance, cost-per-lead, consultation

bookings, conversion) and report clearly on performance.

What you’ll need

• Marketing experience, ideally in EdTech, education or another considered, high-value service.

• Strong content and copywriting skills across formats and channels, including short-form video and social.

• Hands-on digital marketing (paid social and search, email, SEO) and analytics.

• Experience running webinars or events and generating leads.

• Organised, data-driven and creative; thrives in a fast-moving team.

Nice to have

• Familiarity with the study-abroad and admissions landscape.

• Experience with CRM and marketing-automation tools.

TrueAdmits Marketing & Community Manager

TrueAdmits · trueadmits.com Page 2

• Basic design and video-editing skills.

Why TrueAdmits

• Own the marketing function and shape the brand as we scale.

• Tell genuinely inspiring stories — real students, real admits.

• Fully remote working — work from anywhere.

• • Competitive salary + best-in-class incentives.