Marketing Campaign Manager (Ad Operations)

📍 Location: Gurugram (On-site)

💼 Employment Type: Full-Time

🕒 Experience: 1–2 Years

About the Role

We are looking for a Marketing Campaign Manager (Ad Operations) to plan, execute, monitor, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in campaign execution, ad operations, lead generation, performance tracking, and digital marketing analytics.

The candidate will be responsible for managing campaigns end-to-end, ensuring smooth ad delivery, maximizing campaign performance, and generating actionable insights through data analysis.

Key Responsibilities

Campaign Management

• Plan, execute, and manage digital marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels.
• Coordinate campaign launches, monitor performance, and ensure timely execution.
• Manage lead generation campaigns and optimize campaigns based on performance metrics.
• Work closely with design, content, and sales teams to ensure campaign objectives are met.

Ad Operations

• Set up, monitor, and optimize paid advertising campaigns.
• Manage campaign budgets, bidding strategies, audience targeting, and ad scheduling.
• Ensure accurate campaign tracking through UTM parameters, pixels, and conversion tracking.
• Monitor ad performance and troubleshoot campaign delivery issues.
• Maintain campaign documentation and performance records.
• Track campaign KPIs including CTR, CPC, CPL, ROAS, conversion rates, and lead quality.
• Prepare daily, weekly, and monthly campaign reports.
• Analyze campaign performance and provide optimization recommendations.
• Build dashboards and performance reports using Excel, Google Sheets, or reporting tools.

Stakeholder Coordination

• Collaborate with internal teams to align campaign objectives with business goals.
• Coordinate with vendors, agencies, and platform representatives when required.
• Support leadership with marketing insights and performance recommendations.

Required Skills

• 1–2 years of experience in Digital Marketing, Campaign Management, or Ad Operations.
• Hands-on experience with:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Understanding of lead generation campaigns.
• Knowledge of campaign tracking, conversion tracking, and analytics.
• Strong analytical and reporting skills.
• Advanced Excel or Google Sheets skills.
• Understanding of digital marketing metrics and optimization techniques.
• Strong communication and coordination skills.

Preferred Skills

• Experience with CRM tools and lead management systems.
• Knowledge of Google Analytics (GA4).
• Experience with marketing automation tools.
• Familiarity with SEO and content marketing.
• Experience in B2B, SaaS, EdTech, Energy, or Technology sectors.

Qualification

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in Google Ads, Meta Ads, Digital Marketing, or Analytics will be an advantage.