Marketing Associate

Actively Reviewing

Yatra Techs

Coimbatore Full-Time 1–2 yrs exp Posted 1 month ago · Apply by Jul 18, 2026

Job Description

We are looking for a dynamic and result-oriented Software Marketing Executive to promote our software products and digital solutions. The candidate will be responsible for generating leads, meeting clients through scheduled appointments, managing marketing campaigns, and converting business opportunities into successful sales.

Key Roles & Responsibilities

Develop and execute marketing strategies for software products and digital services.
Meet clients daily through scheduled appointments to present company services and solutions.
Generate leads through networking, cold calling and direct marketing activities.
Understand client requirements and provide suitable software and branding solutions.
Coordinate with the design, development, and execution teams for smooth project delivery.
Maintain regular follow-ups with clients and build long-term business relationships.
Conduct market research to identify customer needs, competitors, and business opportunities.
Prepare presentations, proposals, and promotional materials for client meetings.
Track marketing and sales performance and submit regular reports.

Required Skills

Strong communication and presentation skills.
Knowledge of digital marketing, social media, SEO and online advertising.
Basic understanding of software products, websites and branding services.
Good negotiation and client-handling abilities.
Creative thinking and problem-solving skills.
Ability to achieve sales and marketing targets.

Qualification

Bachelor’s degree in Marketing, Business Administration, IT, or related field.
6 months to 1 year of experience in software marketing or business development preferred.

Salary & Benefits