Marketing & Growth Lead

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.

We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.

This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.

What You Will Own

• Qualified lead targets and pipeline contribution from marketing
• Team direction and weekly priorities
• Ideal Customer Profile definition and content strategy approval
• Channel strategy and budget prioritization across inbound and outbound
• Budget allocation across channels
• Marketing analytics and attribution
• Hiring and building the marketing team
• Outbound marketing strategy and execution oversight
• Email nurture strategy
• Marketing and sales alignment
• Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

Experience:

• 8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.
• Has personally owned a lead target, not contributed to one.
• Has worked in or closely with a technology services, SaaS, or AI company.
• Has managed a small team.
• Has run inbound and outbound marketing simultaneously.
• Has set up or significantly improved marketing analytics and attribution.
• Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.
• Experience working with cross-functional teams including sales and business development.

Education:

• MBA in Marketing, Business Administration, or a related field preferred
• Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage

Mindset:

• Thinks in terms of outcomes, not activities
• Self-directed and sets priorities independently without waiting for direction
• Comfortable making decisions with incomplete information and owning the result
• Honest when things are not working and does not manage upward by hiding problems
• Understands that the quality of the team they build determines the quality of the results

What We Are Not Looking For

• Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline
• Someone who has only ever worked in large teams where personal ownership was unclear
• Someone who reaches for tools before understanding the problem
• Someone with no exposure to US or UK B2B buyers

Benefits

A growth-driven environment with opportunities to lead, innovate, and upskill continuously.