Market Research and Content Associate

Katha is an AI-powered influencer marketing platform built for hyper-local reach across India. We help brands like Tata Croma, ITC, Max, and Malabar Group run high-impact creator campaigns through our platform IGNITE, connecting brands with the right creators across Kerala, Tamil Nadu, Karnataka, and Telangana.

We are a fast-moving, early-stage team where ownership is real, expectations are high, and outcomes matter. This is not a support role you will directly contribute to revenue, positioning, and how Katha shows up in the market.

We’re looking for a sharp, execution-focused Research and content associate (2–3 years experience) to work closely with the Marketing Lead across market intelligence, campaign planning, and sales content.

This is a high-ownership role where your work will directly influence sales conversations, pitch outcomes, and campaign strategy.

• Build and continuously refine high-quality brand prospect lists aligned to key festivals and commercial moments.
• Track competitor platforms and adjacent martech tools features, pricing, positioning, and client wins and flag actionable insights.
• Create category research briefs that inform pitch strategy (brand landscape, influencer activity, benchmarks, and whitespace opportunities).
• Identify and map decision-makers (Marketing Heads, Brand Managers) across target companies to strengthen outbound efforts.
  

• Own and maintain a rolling campaign calendar covering festivals, commercial moments, and industry events.
• Proactively flag opportunities at least 3–4 weeks in advance to enable timely planning and outreach.
• Work closely with the Marketing Lead to align content, campaigns, and outbound activity with key calendar moments.
• Support account teams with client-specific occasion calendars to improve personalization and engagement.
  

• Build strong, insight-driven case studies by collaborating with the Account Management team and translating data into compelling narratives.
• Continuously update and improve the sales deck with new formats, campaign results, and sharper storytelling.
• Contribute to the monthly newsletter (industry insights, campaign highlights, platform updates).
• Support blog and SEO content from research to drafting ensuring clarity, structure, and conversion-focused CTAs.
• Help build and scale Katha’s Influencer Marketing Intelligence Library as a go-to resource for brands.
  

• 2–3 years of experience in marketing, content, sales, or a related function.
• Strong writing skills clear, concise, and tailored for a business audience.
• Proven ability to research, synthesize, and present insights in a structured way.
• High ownership mindset you manage timelines, flag risks early, and deliver without follow-ups.
• Comfortable working with tools like LinkedIn, Google Sheets, Google Docs, and Canva (experience with Zoho, Notion, or CRMs is a plus).
• Strong interest in marketing, brand strategy, or the creator economy.
  

• End-to-end exposure across marketing, sales, and strategy not limited to one function.
• Direct access to the Marketing Lead with continuous feedback and development.
• Ownership of real work that impacts revenue and growth, not vanity projects.
• A front-row seat to how an AI-powered startup builds and scales in the influencer marketing space.
• A strong portfolio of case studies, research, and strategic content you’ve directly contributed to.
  

• You prefer highly structured roles with step-by-step instructions rather than figuring things out independently.
• You are not comfortable working in a fast-paced, high-accountability environment where priorities can shift quickly.
• You expect work to be reviewed multiple times before taking ownership here, you are expected to get it right and iterate fast.
• You are not interested in research-heavy, detail-oriented work.
• You are looking for a purely creative/content-only role without exposure to sales, strategy, or business impact.
• You struggle with deadlines, follow-ups, or proactive communication.