Manager, Influencer Marketing

Company: Sushine Exports Private Limited (factori.com)

Location: Headquarters at Bannerughatta-to-Jigani Road, Begihalli, Bengaluru (on-site, full-time)

Reports to: Founder & CEO

Experience: 3 – 6 years in influencer marketing, creator partnerships, social-media growth, or content-led community building.

Compensation: Up to ₹ 6 LPA basis qualifications, experience and current CTC.

About factori.com

Welcome to factori.com — The Factory for the World. We are a global manufacturing and commerce platform connecting 500+ partner manufacturers with business buyers, brands, institutions, and entrepreneurs worldwide. Our vision is to onboard 100,000+ manufacturers globally by 2030.

One of our three core offerings is retailing.factori.com — a plug-and-play platform that lets any entrepreneur launch their own e-commerce store, on their own domain, with their own payment gateway, and instantly access thousands of ready-to-ship products from our manufacturer network. In 30 minutes, anyone can become an online seller. Our customers include Amazon, ISRO, Indian Navy, Cult Fit, Decathlon, PhonePe, Samsung, Tata Capital, UltraTech, Wipro and hundreds more.

Why this role matters — read this carefully

Most influencer marketing is a transaction: brands write cheques, creators post reels, brands measure impressions, cheques get bigger. We think that game is broken.

We are building something different. At factori.com, we sell an e-commerce website on retailing.factori.com to any entrepreneur for ₹ 6,000. For influencers, we are giving that same website for free — in exchange for 2 or 3 short videos promoting the platform.

But that is only the beginning. Once the influencer's own store is live on retailing.factori.com, the influencer becomes a retailer. They start promoting their own store on their own social pages, and every sale they drive lands on our platform. The influencer is not a paid mouth-piece. The influencer is an owner.

Do this at scale, and you have built a network of influencer-retailers — creators who promote the platform AND run stores on it AND drive their own traffic — a flywheel that gets faster the more people you recruit into it. This is what the Manager — Influencer Marketing is being hired to build.

What you'll own

Build the network — the barter model. Identify the right influencers — the ones for whom "a free e-commerce store on your own domain" is a genuinely exciting offer. Sweet spot: Instagram, YouTube, and short-video creators with 10K – 500K followers, in categories like fashion, lifestyle, side-hustle content, small-business content, homemakers, students, tier-2 & tier-3 lifestyle content. Explain the offer, close the barter, sign a light contract, onboard, launch their store, hand-hold through go-live.

Drive the two outcomes that matter. First — new signups to retailing.factori.com from the influencer's promotional videos. Second — sales on the influencer's own store, driven by their ongoing social-media promotion. Track both, weekly.

Content strategy — for them, not for us. Build the briefs, scripts, hooks, and edit templates the creators need. Coach them. Own the content-quality bar for every video that goes out about factori.com.

Systems, tracking, and community. Build a CRM of every influencer — status, videos live, store live, monthly sales. Build a WhatsApp / Discord community for the network. Publish a weekly influencer-marketing dashboard to the CEO.

Category expansion. Every quarter, add a new creator segment we didn't have last quarter — regional creators, tier-2/tier-3 India, cricket/faith/college/festival content, and eventually B2B and export creators.

What we're looking for

Must-have: 3–6 years in influencer marketing, creator partnerships, social-media growth, or content-led community building at a consumer brand, D2C, agency, EdTech or platform. Track record running influencer campaigns end-to-end. Deep fluency with the Indian creator ecosystem — you should know who the mid-tier creators are in at least 5 categories. Comfort with outreach at volume — you can write 50 DMs a day and close a barter deal on WhatsApp. Strong English; conversational Hindi strongly preferred; a regional language is a real advantage. Practical fluency with Instagram, YouTube Shorts, Meta Business Suite, WhatsApp Business, CRM tools, Google Sheets, and content brief templates. Bachelor's in Marketing, Media, Communication, Business.

Nice-to-have: prior work at a D2C brand, an influencer-marketing agency, an EdTech, or a creator-economy startup; a personal social handle you've grown or content you've shipped; understanding of e-commerce, dropshipping, and side-hustle content; familiarity with barter or affiliate models.

Mindset we hire for: You think in flywheels, not campaigns. You believe the best marketing is not marketing — it is building products and stories creators want to share. You are original — you bring ideas we haven't heard before. You are systematic — you track everything, review everything, learn from what didn't work. You love creators as human beings — not vendors or line items. They will feel this in the first message you send them.

Where this can take you

Grow into Head of Influencer Marketing → own the retailing.factori.com growth engine end-to-end → Head of Growth / CMO track as the marketing organisation scales.

What you get

• Up to ₹ 6 LPA CTC. Direct reporting line to the Founder & CEO.
• Budget to build the network — retailing.factori.com stores to give away, content tools, tracking tools, community tools.
• A team to hire and grow around you.
• The freedom to invent an entirely new category of influencer marketing — and the platform to prove it works at scale.