Manager BTL Marketing

Job Title: BTL Manager (Below-The-Line Marketing)

Company: 9 AP Batteries – Ambit Transmission Products Pvt. Ltd.

Location: F-01A, 1st Floor, Cross River Mall, Karkardooma, Delhi, India – 110032

Job Overview

We are looking for an experienced BTL Manager who will be responsible for planning and executing below-the-line marketing activities to strengthen brand visibility and support the sales team through on-ground promotional initiatives.

Key Responsibilities

• Plan and execute BTL marketing campaigns for brand awareness and product promotion.
• Organize dealer meets, distributor meets, exhibitions, and trade events.
• Coordinate with the sales team for market activation and promotional activities.
• Manage printing and distribution of marketing materials such as brochures, standees, banners, and promotional kits.
• Coordinate with vendors and agencies for event setup, branding, and logistics.
• Ensure proper brand visibility at exhibitions, retail outlets, and dealer locations.
• Track and report the effectiveness of BTL campaigns and activities.
• Manage budgets and ensure cost-effective marketing execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–6 years of experience in BTL marketing, trade marketing, or event management.
• Experience in automotive, battery, electrical, or dealer-driven industries preferred.
• Strong vendor management, coordination, and event planning skills.
• Willingness to travel for exhibitions and field marketing activities.

Preferred Skills

• Strong communication and negotiation skills
• Event and exhibition management experience
• Vendor and agency coordination