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Manager BTL Marketing

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9AP Batteries - Ambit Transmission Products Pvt. Ltd.

India, Delhi Full-Time On-site
Posted 8 hours ago Apply by June 16, 2026

Job Description

Job Title: BTL Manager (Below-The-Line Marketing)

Company: 9 AP Batteries – Ambit Transmission Products Pvt. Ltd.

Location: F-01A, 1st Floor, Cross River Mall, Karkardooma, Delhi, India – 110032


Job Overview

We are looking for an experienced BTL Manager who will be responsible for planning and executing below-the-line marketing activities to strengthen brand visibility and support the sales team through on-ground promotional initiatives.


Key Responsibilities

  • Plan and execute BTL marketing campaigns for brand awareness and product promotion.
  • Organize dealer meets, distributor meets, exhibitions, and trade events.
  • Coordinate with the sales team for market activation and promotional activities.
  • Manage printing and distribution of marketing materials such as brochures, standees, banners, and promotional kits.
  • Coordinate with vendors and agencies for event setup, branding, and logistics.
  • Ensure proper brand visibility at exhibitions, retail outlets, and dealer locations.
  • Track and report the effectiveness of BTL campaigns and activities.
  • Manage budgets and ensure cost-effective marketing execution.


Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 3–6 years of experience in BTL marketing, trade marketing, or event management.
  • Experience in automotive, battery, electrical, or dealer-driven industries preferred.
  • Strong vendor management, coordination, and event planning skills.
  • Willingness to travel for exhibitions and field marketing activities.


Preferred Skills

  • Strong communication and negotiation skills
  • Event and exhibition management experience
  • Vendor and agency coordination
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