Manager

Company Profile

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company is a global leader providing

business process solutions and services spanning the customer lifecycle across Healthcare, Banking

and Financial Services, Communications, Media and Technology, Retail, and other diverse industries.

With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad &

Tobago, South Africa, and Australia, they ‘make it happen’ for their clients, solving their biggest

challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics.

Firstsource’s inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ - their

differentiated approach to reimagining traditional outsourcing - to deliver real-world, future-focused

solutions that drive speed, scale, and smarter decision, turning transformation into tangible results

for clients.

Designation: Manager-Digital Marketing

Location: Remote (India)

Experience: 4–8 Years

About The Role

We are hiring a Marketing Analytics Specialist to support marketing measurement and analytics

for a US-based digital media client.

This role is ideal for a data-driven marketing analyst who enjoys working with marketing data,

building dashboards, and generating insights that influence business decisions.

You will work closely with international marketing teams and gain exposure to advanced

marketing analytics practices and modern marketing technology platforms.

This is a high-ownership role where you will play a key part in improving marketing

measurement and analytics capabilities.

What You'll Work On

Marketing Performance Analytics

 Analyze marketing campaigns across channels

 Track and report marketing KPIs

 Identify trends and performance opportunities

 Provide actionable insights to marketing teams

 Support marketing ROI analysis

Analytics & Tracking Implementation

 Manage and improve tracking using Google Analytics (GA4)

 Implement and maintain tags using Google Tag Manager

 Improve event tracking and conversion measurement

 Troubleshoot tracking issues

 Ensure data accuracy and consistency

Dashboarding & Reporting

 Build dashboards using Looker Studio or similar tools

 Automate regular reporting

 Support stakeholder reporting needs

 Improve reporting frameworks over time

Email & Customer Analytics

 Analyze email marketing performance (Mailchimp or similar)

 Track engagement and conversion metrics

 Support audience and funnel analysis

Tools You'll Use

 Google Analytics (GA4)

 Google Tag Manager

 Looker Studio or similar BI tools

 Mailchimp or similar email platforms

You may also work with specialized media analytics platforms such as Piano, BlueConic, and

Parsely. Prior experience with these tools is not required, and training will be provided.

What We're Looking For

Required Experience

 4–8 years’ experience in Marketing Analytics or Digital Analytics

 Strong hands-on experience with Google Analytics (GA4)

 Experience with Google Tag Manager

 Experience analyzing marketing performance

 Experience building dashboards and reports

 Strong Excel or Google Sheets skills

 Experience working with marketing teams

 Strong analytical thinking

 Good communication skills

Nice to Have

 B2B marketing experience

 Email marketing analytics experience

 Looker Studio / Power BI / Tableau experience

 Basic SQL knowledge

 Marketing attribution experience

 Funnel analysis experience

Why Join This Role

✔ Work directly with a US-based client

✔ Exposure to advanced marketing analytics tools

✔ High ownership and autonomy

✔ Competitive compensation

✔ Long-term stable role

✔ Fully remote work

✔ Opportunity to grow into a senior analytics role

Ideal Candidate

You Will Do Well In This Role If You

 Enjoy working with marketing data

 Like solving tracking and analytics problems

 Are comfortable learning new tools

 Take ownership of your work

 Communicate clearly with stakeholders

 ⚠️ Disclaimer: Firstsource follows a fair, transparent, and merit-based hiring process. We

never ask for money at any stage. Beware of fraudulent offers and always verify through

our official channels or @firstsource.com email addresses.