Lead Generation Specialist

Company Description: Watermark Marketing Private Limited is a Below-the-Line (BTL) and digital marketing agency serving both B2B and B2C clients across India. The team focuses on creating unique, memorable brand experiences that leave a lasting impact on customers and drive business results. With over 20 years of experience in the BTL space, the agency has worked with leading IT and FMCG brands across India and Southeast Asia. Its creative, planning, and digital teams bring expertise from top mainline and BTL agencies, backed by industry awards and strong client testimonials. Watermark Marketing offers a dynamic, growth-oriented environment for marketing professionals who value creativity and execution excellence.

Purpose of the Role

This role is responsible for driving outbound lead generation by identifying and qualifying potential prospects through cold calling, email outreach, and proactive engagement strategies.

Key Responsibilities

• Execute outbound calling (100+ calls/day) to identify and engage potential B2B prospects
• Conduct cold calls, follow-ups, and nurture conversations to generate interest in client offerings
• Perform web research and use social platforms (LinkedIn, etc.) to identify and build prospect databases
• Qualify leads based on BANT criteria and client-defined requirements
• Generate potential Leads and assign them to the POC
• Maintain and update accurate records of calls, conversations, and lead status in Excel
• Establishing and maintaining appropriate pipeline to meet targets.
• Collaborate with internal teams to align on campaign objectives and improve lead quality

Skills & Competencies

• Excellent verbal and written communication skills
• Highly proactive with a go-getter attitude
• Ability to thrive in a target-driven, high-performance environment
• Good understanding of B2B sales processes and demand generation
• Basic technical understanding (preferably in tech lead generation roles)
• Proficiency in MS Excel
• Familiarity with social networking and prospecting tools such as LinkedIn

Experience Requirements

• 2+ years of experience in B2B lead generation, or pre-sales

·       Knowledge of sales techniques and customer handling

Educational Qualification

• Graduate in any discipline (preferred)