B2B Lead Generation & Outreach Specialist

About BrandLoom

BrandLoom is a brand consulting and digital marketing company helping businesses build profitable, scalable, and sustainable brands. We work with startups, D2C brands, SaaS companies, healthcare businesses, and enterprises across India and global markets.

We are looking for a proactive and research-driven professional who can help us identify, connect with, and generate qualified B2B leads using modern outbound prospecting tools and outreach strategies.

Role Overview

We are looking for someone who understands:

• B2B prospecting
• outbound lead generation
• account research
• LinkedIn outreach
• sales pipeline support

Your role will be to help BrandLoom consistently identify and engage high-potential prospects using tools like LinkedIn Sales Navigator, Apollo.io, email outreach platforms, and CRM systems.

Key Responsibilities

Lead Generation & Prospect Research

• Identify potential B2B clients across industries and geographies
• Build targeted prospect lists using:
• LinkedIn Sales Navigator
• Apollo.io
• Crunchbase
• Google research
• CRM databases

Outreach & Pipeline Support

• Execute personalized outreach campaigns through:
• LinkedIn
• Email
• Cold outreach sequences
• Assist in generating qualified meetings for the sales team
• Follow up with prospects consistently and professionally

Data & CRM Management

• Maintain clean and updated lead databases
• Track outreach activity and response rates
• Update CRM systems regularly

Research & Targeting

• Understand ICPs (Ideal Customer Profiles)
• Research companies, decision-makers, and business triggers
• Identify opportunities based on industry trends and business signals

Campaign Optimization

• Analyze outreach performance
• Suggest improvements in messaging, targeting, and sequences
• Continuously improve lead quality and conversion rates

Required Skills & Experience

• 1–4 years of experience in:
• B2B lead generation
• outbound prospecting
• sales outreach
• appointment setting
• Hands-on experience with:
• LinkedIn Sales Navigator
• Apollo.io
• CRM tools
• Google Sheets / Excel
• Strong written communication skills
• Good research and analytical ability
• Ability to work independently and meet targets

Preferred Qualifications

• Experience in digital marketing / agency environment
• Understanding of B2B sales funnels
• Experience targeting:
• startups
• SMEs
• D2C brands
• enterprise clients

KPIs for This Role

• Qualified leads generated
• Meetings booked
• Outreach response rates
• Lead database quality
• Pipeline contribution

What We’re Looking For

We want someone who:

✅ thinks beyond scraping databases

✅ understands targeting and relevance

✅ can research before reaching out

✅ values quality over spam

Because modern outbound is not about sending more messages.

It’s about sending the right message to the right business at the right time.

Why Join BrandLoom

• Work with fast-growing brands and global businesses
• Learn modern B2B growth systems
• Exposure to strategy, marketing, and sales
• Opportunity to grow into business development and growth roles