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Lead - Category ( Flour & Maida)

Actively Reviewing the Applications

Instamart

India, Karnataka, Bengaluru Full-Time On-site INR 10–12 LPA

Posted 3 weeks ago • Apply by April 23, 2026

Job Description

Mandate 3 – Employees will work fulltime from their base location i.e. Bangalore.

Key Responsibilities

Category Ownership & Growth Strategy
Own the Category P&L – driving topline growth, margin improvement, and working capital efficiency across the Flour portfolio.
Develop and execute the category growth strategy in line with organizational goals and market opportunities.
Identify and act on category growth levers – assortment, pricing, supply chain optimization, and brand/vendor collaborations.
Maintain a deep understanding of the B2B Flours market, Millers rate , Price Benchmarking – consumption trends, price movements, bulk buying patterns, and brand positioning within the HoReCa ecosystem.
Market Understanding & Competitive Intelligence
Conduct regular market and competitor analysis (brands, pack sizes, price points, and sourcing models).
Stay on top of commodity price fluctuations, trade policies, and regional demand trends affecting flours.
Anticipate shifts in HoReCa customer behavior and proactively adjust sourcing and assortment strategies.
Sourcing, Procurement & Vendor Management
Lead vendor sourcing and negotiations for both branded and private-label oils.
Build strong relationships with manufacturers, distributors and aggregators to ensure consistent supply, quality, and competitive pricing.
Manage stock positions and procurement planning to align with demand forecasts and price movements.
Drive end-to-end catalogue management – from vendor onboarding to SKU listing, pricing and pricing accuracy.
Assortment & Merchandising
Curate the optimal assortment for the HoReCa segment focusing on relevance, pack sizes and value-based pricing.
Collaborate with the supply chain and operations teams to ensure seamless availability and timely replenishment.
Promotions, Marketing & Growth Initiatives
Leverage data insights to plan targeted promotions, bulk deals and volume-based incentives for HoReCa customers.
Cross-Functional Collaboration
Work closely with internal teams – Supply Chain, Finance, Marketing, Growth & Analytics and Operations to deliver business objectives.
Set up category SOPs and best practices for pricing, inventory management, vendor engagement and catalog health.

Desired Skills & Qualifications

4+ years of experience in category management, sourcing, or procurement , ideally in FMCG/B2B Food Supply or Agri Commodities .
Understanding of the HoReCa market and how buying behavior differs from retail consumers.
Proven experience managing P&L, sourcing contracts and large vendor portfolios.
Ability to analyze market trends and price indices to take smart stock positions and manage category risk.
Strong analytical and problem-solving skills with the ability to make data-backed decisions in a dynamic environment.
Excellent communication and negotiation skills with an ability to build long-term strategic partnerships.
A self-starter with high ownership , attention to detail, and the agility to thrive in a fast-paced start-up ecosystem.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by law.