Influencer marketing strategist

KRAs – Sr. Creative Strategist

Experience: 4-5 years

1. Lead Discovery & Research

Understand the brief, audience, and competitive landscape.

Plan tests and learning agendas; share insights for future pitches.

2. Develop Creative Concepts

Turn briefs into ideas, mockups, and pitch decks the client can approve.

Build clear creative territories, big ideas, and platform-specific content formats.

Make every concept compliant with platform and disclosure rules.

3. Script & Story Development

Write scripts, hooks, and talking points aligned with each creator’s voice.

Turn brand goals into clear creative that creators can execute and audiences want to watch.

4. Produce Mockups & Reference Materials

Create mockups and reference cuts to show how the idea will look.

Build pitch decks with simple flows, clean layouts, and real examples.

5. Collaboration

Partner with Sales during pitches and with Ops on deliverables and guardrails.

Work comfortably with budget and timeline constraints.

6. Quality & Craft

Maintain clean and clear writing.

Use Figma / Google Slides / Keynote to create clean decks.

Pay attention to detail while knowing when to move fast.

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