Influencer (Advertising) marketing executive

Company Description

Kerala Secrets is an Ayurvedic skincare and haircare brand rooted in the ancient healing traditions of Kerala, combining the principles of Ayurveda with modern quality standards to address skin and hair concerns effectively. The products are formulated using high-quality, sustainably sourced natural ingredients, emphasizing purity and transparency. With a mission to make premium Ayurvedic beauty accessible to all, Kerala Secrets ensures a perfect balance between authenticity, effectiveness, and innovation. Headquartered in India, the brand brings the essence of Kerala’s botanical heritage to customers across the globe, promoting natural beauty with honesty and environmental consciousness.

Role Description

This on-site, full-time role is based in Tirupati Urban. As an Influencer Marketing Executive, your responsibilities will include identifying and collaborating with influencers and brand ambassadors to enhance awareness and engagement. You will create, execute, and manage influencer campaigns, build strong public relations strategies, and develop and implement social media marketing initiatives. Additionally, you will coordinate with teams to ensure alignment with the company's branding and sales objectives. Your role also involves analyzing campaign performance metrics to optimize future marketing strategies.

Qualifications

• Proficiency in Influencer Marketing and Social Media Marketing to develop campaigns and drive engagement
• Strong Communication and Public Relations skills to build relationships with influencers, customers, and key stakeholders
• Familiarity with Sales techniques and strategies to seamlessly integrate influencer campaigns into overarching business goals
• Exceptional organizational and analytical skills to monitor campaign effectiveness and report insights
• Experience in or a passion for Ayurvedic beauty and wellness is an advantage
• Educational background in Marketing, Communications, or a related field is preferred