Head – Retail Media

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).

L'Oréal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).

In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.

In our journey, we are looking for talented individuals who can lead us on this mission.

Are you passionate about luxury make-up and beauty? Do you have natural affinity with people and enjoy imparting new beauty knowledge? Would you like to be a part of the adventure?

We have a suitable position of Head – Retail Media in the CDMO function at L’Oréal India. This position holder will be responsible to build, implement and activate the media strategy with the divisions / brands & zones / countries and drive a full funnel consumer journey with our BETs (Beauty engagement touchpoints). The position will report into Head – Media of L’Oréal India.

You should have 10-12 years of experience in media and/or performance media and digital marketing. The location of the job will be in Mumbai - HO.

Key Responsibilities

RETAIL MEDIA STRATEGY & GOVERNANCE:

• Define and drive the L’Oréal IN Retail Media Strategy and Governance
• Driver of key retail media projects across key e-tailer partners and internal global tools for creating media efficiency and effectiveness.
• Anchor retail media JBPs with top e-tailers for L’Oréal IN
• Develop clear KPIs and priorities for decision making on retail media
  
  

Data-driven Decision Making & Performance

• Ensure 2P Retail Media data strategy and govern ‘Fair Value’ for L’Oréal IN
• Monitor key performance indicators to guide retail media investment decision-making and enhance future campaigns to drive business objectives
  
  

Collaboration & Capability Building

• Work closely with Division e-commerce commercial and media leads to achieve division priorities while ensuring overall L’Oréal IN priorities and objectives are met
• Build best in class ways of working with both internal and external stakeholders
• Lead performance media upskilling sessions for L’Oréal IN
• Play a key role in the country’s Digital Transformation journey.
  
  

Requirements

• Min 10-12 Years of experience in media and digital marketing. CPG brands preferred.
• Ability to translate theoretical guidelines into actionable recommendations.
• Matrix organization management along with superior stakeholder management skills
• Project management at scale
  
  

Education

• MBA / Masters
  
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.