Head of Public Relations

Role Overview

We are seeking a dynamic and entrepreneurial Head – PR & Influencer Partnerships to lead and scale our Public Relations and Influencer Marketing verticals. This role requires a strategic leader with deep industry relationships, a strong understanding of media and creator ecosystems, and a proven ability to drive visibility, influence, and business growth.

The ideal candidate is a proactive go-getter who thrives on building relationships, identifying opportunities, representing the agency at industry forums, and contributing to new business acquisition. Beyond leading client mandates, this individual will play a key role in strengthening Grapes' market presence and expanding its network across media, influencers, creators, brands, and industry stakeholders.

Key Responsibilities

PR & Communications Leadership

• Lead and oversee integrated PR strategies for clients across sectors.
• Drive impactful media relations programs, thought leadership initiatives, and reputation-building campaigns.
• Build and nurture strong relationships with journalists, editors, media houses, and industry influencers.
• Identify compelling stories, trends, and opportunities that generate meaningful media coverage and brand visibility.
• Provide strategic counsel to clients on communication, reputation management, and media engagement.

Influencer Partnerships & Creator Ecosystem

• Lead and scale the influencer marketing vertical across industries and platforms.
• Develop and execute influencer engagement strategies aligned with client and business objectives.
• Build and maintain relationships with influencers, creators, talent managers, and content partners.
• Identify emerging creator trends and opportunities to deliver innovative influencer-led campaigns.
• Ensure measurable impact and ROI across influencer initiatives.

Business Development & Growth

• Identify and drive new business opportunities through industry relationships, networking, referrals, and market intelligence.
• Collaborate with leadership teams on pitches, proposals, and strategic growth initiatives.
• Build partnerships across media, influencer, creator, and brand ecosystems to unlock new opportunities.
• Contribute actively to agency revenue growth by expanding existing client relationships and developing new business avenues.
• Establish Grapes as a preferred communications and influencer marketing partner in the market.

Industry Presence & Representation

• Represent the agency at conferences, networking events, industry forums, award platforms, and brand engagements.
• Build visibility and credibility for both clients and the agency within the communications ecosystem.
• Stay ahead of industry trends, media developments, cultural shifts, and emerging platforms.

Team & Client Leadership

• Lead, mentor, and develop high-performing PR and influencer marketing teams.
• Ensure excellence in client servicing, stakeholder management, and campaign execution.
• Foster collaboration across internal teams including strategy, creative, digital, and business functions.

Requirements

• 4+ years of experience in Public Relations, Corporate Communications, Influencer Marketing, or Integrated Communications.
• Proven experience leading PR mandates and managing high-impact media relationships.
• Strong network across journalists, editors, media houses, influencers, creators, and industry stakeholders.
• Demonstrated success in business development, client acquisition, and strategic partnership building.
• Strong understanding of the media landscape, creator economy, and integrated marketing ecosystem.
• Exceptional communication, storytelling, presentation, and relationship management skills.
• Strong leadership capabilities with experience managing teams and client portfolios.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Experience across sectors such as Consumer, Lifestyle, Health, Technology, Mobility, EV, or Consumer Durables will be an advantage.

What We're Looking For

• A proactive and entrepreneurial leader who creates opportunities rather than waits for them.
• A natural relationship builder with a strong industry network.
• Someone who is visible, influential, and actively engaged within the communications ecosystem.
• A strategic thinker with a strong business mindset and growth orientation.
• A leader who can build, scale, and establish PR and Influencer Partnerships as a key growth pillar for the agency.