Head of Marketing

Company Description

ShepHertz Technologies specializes in providing an Enterprise Platform for Agile and Incremental Digital Transformation. With deployments in 9 countries and a robust processing capacity of over 110 billion API calls, ShepHertz serves thousands of indie developers, app studios, and enterprises across 150+ countries. Known for offering a one-stop-shop solution, ShepHertz enables enterprises to build complex apps quickly, deliver seamless experiences across devices, and leverage actionable big data analytics. Trusted worldwide, ShepHertz provides flexible deployment options, including public or private cloud, hybrid, or on-premise services, with a focus on secure and scalable solutions.

Marketing Head (0→1 Growth Specialist)

Location: Gurugram

Work Mode: Work From Office (5 Days a Week)

Employment Type: Full-Time

Experience: 10+ Years

Role Overview

We are looking for a strategic and execution-driven Marketing Head who has proven experience in building and scaling marketing functions from 0 to 1. This role is ideal for someone who has worked in SaaS / B2B / product startups and has successfully driven growth from scratch.

You will be responsible for owning the entire marketing function end-to-end, including brand, demand generation, positioning, and growth, while working closely with leadership, sales, and product teams.

Key Responsibilities

1. 0→1 Marketing Ownership

• Build and scale the marketing function from scratch
• Define the overall marketing vision, strategy, and roadmap
• Establish processes, tools, and team structure

2. Demand Generation & Growth

• Drive end-to-end demand generation across:
• Digital, performance marketing, content, SEO/SEM, and outbound
• Build scalable growth engines with strong ROI focus
• Work closely with Sales to drive pipeline and revenue

3. Brand & Positioning

• Define and own brand positioning, messaging, and storytelling
• Build strong brand presence across channels
• Lead PR, thought leadership, and employer branding initiatives

4. Team Building & Leadership

• Hire, mentor, and scale the marketing team
• Foster a performance-driven and data-focused culture
• Collaborate cross-functionally with Product, Sales, and Leadership

5. Analytics & Performance

• Define KPIs and track marketing performance
• Optimize campaigns based on data and insights
• Continuously improve CAC, conversion rates, and ROI

Required Skills & Experience

Core Experience

• 10+ years of experience in marketing
• Proven experience in 0→1 marketing build and scaling
• Strong background in SaaS / B2B / product startups
• Demonstrated success in driving growth and pipeline generation

Functional Expertise

• Demand generation & performance marketing
• Content, inbound & outbound marketing
• SEO / SEM, social media, email marketing
• Brand building and GTM strategy

Leadership Skills

• Experience in building and leading marketing teams
• Strong stakeholder management (founders, sales, product)
• Strategic thinking with hands-on execution ability

Good-to-Have

• Experience with marketing automation tools (HubSpot, Marketo, etc.)
• Exposure to AI / tech-driven products
• Prior startup or high-growth environment experience