Head of Marketing (Fintech | Growth & Performance Marketing)

We are looking for a dynamic and results-driven Head of Marketing to lead the marketing function across our fintech brands. This is a strategic yet hands-on leadership role where you'll shape marketing direction, drive customer acquisition, and build a high-performing team that delivers measurable business growth.

If you're passionate about fintech, growth marketing, performance marketing, and developing people, we'd love to hear from you.

• Lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Own the company's SEO, content marketing, paid media, email marketing, and demand generation strategies.
• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Develop high-impact content strategies that improve organic growth and customer engagement.
• Build, mentor, and develop a high-performing marketing team by creating a culture of accountability, collaboration, and continuous learning.
• Coach junior and underperforming team members through structured development plans.
• Analyze campaign performance using metrics such as CAC, ROAS, CTR, Conversion Rate, CPL, and ROI to make data-driven decisions.
• Work closely with Product, Sales, Design, and Leadership teams to align marketing initiatives with business objectives.
• Manage marketing budgets effectively while maximizing return on investment.
• Ensure all marketing communications maintain accuracy, compliance, and brand consistency.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA or Master's degree is an added advantage.
• Minimum 5+ years of experience in Digital Marketing, Growth Marketing, or Marketing Leadership.
• Minimum 3+ years of experience leading and developing marketing teams.
• Strong experience in Fintech or Financial Services marketing is highly preferred.
• Proven expertise in Performance Marketing, SEO, Content Marketing, and Growth Strategy.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Search Console, and CRM platforms.
• Strong leadership, communication, and analytical skills.

• Experience marketing B2B SaaS or fintech products.
• Multi-brand marketing experience.
• Knowledge of AI-powered marketing tools and marketing automation platforms.
• Experience managing cross-functional teams and complex marketing campaigns.