Head of Marketing, Design, AI & Web Development

About the Role

We are seeking a highly skilled, technically strong, and revenue-driven Head of Marketing, Design, AI & Web Development to lead the digital growth infrastructure of our expanding e-commerce brands.

This is not just a marketing role.

This position combines:

• Creative & graphic design leadership
• Advanced SEO ownership
• Performance marketing
• Shopify website development & optimization
• AI-driven automation
• Full CRM (Zoho) control
• Revenue-focused strategy & execution

We are building scalable infrastructure — not just running campaigns.

Primary Objective

Drive an additional $20K+ in consistent monthly revenue impact by aligning SEO, paid marketing, Shopify optimization, AI automation, and CRM systems into one cohesive growth engine.

Core Responsibilities Website Development & Technical Ownership (Shopify Focus)

• Full technical oversight of Shopify websites
• Ability to:
• Customize themes
• Improve site speed
• Optimize UX/UI
• Improve checkout conversion flow
• Implement apps and integrations
• Understand HTML, CSS, basic Liquid (Shopify language), and technical SEO
• Improve Core Web Vitals and performance scores
• Build landing pages optimized for paid traffic
• Integrate CRM, analytics, and automation tools into the website
• Constantly sharpen website structure for higher AOV and conversion rate

This role requires hands-on technical ability — not just coordination.

Creative & Brand Leadership

• Lead graphic design direction across:
• Website
• Product pages
• Ads
• Email campaigns
• Marketplace listings
• Ensure premium and consistent brand presentation
• Improve product imagery, content structure, and design aesthetics
• Manage internal or external designers when needed

SEO & Performance Marketing Leadership

• Full ownership of SEO strategy:
• Technical SEO
• On-page optimization
• Content architecture
• Keyword strategy
• Link-building
• Lead SEO team execution
• Manage Google Ads and performance marketing campaigns
• Optimize paid acquisition using AI bidding and smart automation
• Track ROI, CAC, LTV, and profitability

Must understand the full funnel:
Traffic → Engagement → Lead Capture → Conversion → Retention

AI & Automation Implementation

• Implement AI tools to:
• Improve SEO workflows
• Enhance content creation efficiency
• Optimize ad performance
• Build predictive dashboards
• Automate marketing workflows and reporting
• Continuously upgrade company digital capabilities

We are looking for someone forward-thinking and highly tech-savvy.

CRM (Zoho) Full Ownership

• Manage and optimize Zoho CRM
• Maintain data hygiene and pipeline integrity
• Build automation sequences (email flows, follow-ups, nurturing)
• Integrate CRM with Shopify and advertising platforms
• Create performance dashboards tied directly to revenue

Required Qualifications

• 2+ years experience in SEO and performance marketing
• Strong Shopify development knowledge (technical, not surface-level)
• Understanding of HTML, CSS, and Shopify Liquid
• Strong graphic design skills (Adobe / Figma / Canva Pro level)
• Experience managing marketing teams
• Hands-on Zoho CRM experience
• Strong knowledge of AI tools and automation platforms
• Strong English communication (verbal & written)
• Comfortable working US time zone hours

Leadership & Ownership Traits

• Revenue-focused mindset
• Systems thinker
• Proactive — brings solutions, not excuses
• Comfortable being accountable for measurable growth
• Strong communicator across teams
• Growth-oriented and highly adaptable

What Success Looks Like

• Noticeable SEO ranking improvements
• Higher website conversion rate
• Fully optimized Shopify store
• AI integrated into workflows
• CRM automation functioning efficiently
• Measurable revenue growth directly tied to marketing initiatives

Compensation

• Competitive India-market salary
• Performance-based incentive tied to revenue growth
• Long-term growth opportunity with expanding global brand

Job Types: Full-time, Permanent

Pay: From ₹45,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO and performance marketing: 3 years (Required)

Language:

• English (Required)

Shift availability:

• Night Shift (Required)

Work Location: In person