Head of Demand Generation Strategy & Digital Growth

Role Overview

The Head of Demand Generation Strategy & Digital Growth will lead the end-to-end strategy, digital acceleration, and OEM engagement for all demand generation initiatives across global markets. The role owns the business P&L, drives AI-enabled marketing capabilities, and scales multi-channel programs to deliver measurable pipeline and revenue outcomes.

Key Responsibilities

1. Demand Generation Leadership

• Build and scale an integrated Marketing-as-a-Service (MaaS) capability.
• Own revenue across telecalling, digital programs, and AI-led demand engines.
• Develop service catalogues, pricing models, and OEM/partner-facing solution pitches.
• Drive adoption across cloud, enterprise, mobility, security, and device categories.

2. Strategic Programs & Growth

• Build OEM-specific demand generation playbooks.
• Define workflows for lead gen, nurturing, scoring, and ROI measurement.
• Deploy AI-driven customer engagement agents for scale and efficiency.
• Shape an integrated Call + Digital + AI hybrid demand model.

3. Digital Marketing & Content

• Lead email automation, SEO/SEM, paid media, landing pages, and social amplification.
• Drive creative development for campaign assets, videos, and storytelling content.
• Build standardized digital toolkits across SMB, enterprise, and category-specific marketing.

4. Team & Stakeholder Leadership

• Manage performance metrics, CX standards, and operational quality across teams.
• Coach team leads while maintaining strategic oversight—not day-to-day operations.
• Partner with global marketing teams and digital platforms for omni-channel execution.

5. Data, Analytics & AI Operations

• Build dashboards for KPIs, lead quality, funnel health, and conversions.
• Deploy AI/automation for routing, scoring, reporting, and forecasting.
• Lead a culture of data-backed decision-making across all programs.

6. OEM & Channel Engagement

• Represent the function in OEM pitches, reviews, and quarterly planning.
• Build scalable and measurable demand engines for each OEM.
• Develop case studies, success narratives, and business impact reports.

Required Experience

• 8–12 years in telemarketing operations, digital marketing, or B2B demand generation.
• Hands-on experience with AI tools, marketing automation, CRM systems, and digital campaign management.
• Proven ability to scale teams and lead cross-functional operations.
• Strong strategic thinking, storytelling, and stakeholder management capabilities.

Key Competencies

• Strategic & commercial mindset
• Digital-first, growth-oriented leadership
• AI & automation readiness
• Cross-functional collaboration
• Data-driven decision making
• Strong communication & storytelling
• Ability to coach, motivate, and build teams