Head of Business Development

Head – Business Development

📍 Location: Okhla Head Office, New Delhi

🏢 Organization: Cancer Healer Centre (CHC)

💼 Employment Type: Full-Time | Leadership Role

About Cancer Healer Centre (CHC)

Cancer Healer Centre (CHC) is one of India's leading integrative oncology organizations, dedicated to transforming cancer care through innovation, patient-centric treatment protocols, and holistic healing approaches.

With a network of 31+ centres across India and an ambitious vision to expand to 100 centres nationwide, CHC is building one of the country's largest integrated cancer care ecosystems. Our mission is to make quality cancer care accessible while building India's most trusted integrative oncology brand.

As we enter the next phase of growth, we are seeking an experienced Head – Business Development to lead brand building, patient acquisition, centre growth, partnerships, and revenue expansion across the organization.

Role Overview

The Head – Marketing & Business Development will be responsible for driving the organization's growth agenda through integrated marketing, patient acquisition, business development, referral networks, partnerships, and market expansion initiatives.

This role requires a highly strategic and execution-oriented leader who can build a powerful healthcare brand while simultaneously driving measurable business outcomes across all centres.

The ideal candidate should have extensive experience in healthcare, hospitals, diagnostics, wellness, healthcare startups, or multi-location service businesses.

Key Responsibilities Marketing Leadership

• Develop and execute the national marketing strategy aligned with organizational growth objectives.
• Lead brand positioning, awareness, and reputation management initiatives.
• Build Cancer Healer Centre into one of India's most recognized healthcare brands.
• Drive integrated marketing campaigns across digital, offline, media, and community channels.
• Oversee SEO, Google Ads, Meta Ads, YouTube, content marketing, ORM, and social media strategies.
• Manage marketing budgets and optimize return on investment.

Patient Acquisition & Revenue Growth

• Drive patient acquisition across all centres through performance-driven marketing initiatives.
• Improve lead-to-appointment, appointment-to-visit, and visit-to-treatment conversion ratios.
• Develop scalable patient acquisition models across digital and offline channels.
• Work closely with call centre, operations, and centre teams to maximize patient conversions.

Business Development & Strategic Partnerships

• Build and strengthen referral networks with doctors, hospitals, corporates, TPAs, NGOs, wellness organizations, and healthcare partners.
• Identify new business opportunities, markets, and strategic alliances.
• Develop partnerships that support patient acquisition and revenue growth.
• Lead corporate outreach, institutional partnerships, and community engagement initiatives.

Expansion & Market Development

• Support expansion planning and go-to-market strategies for new centres.
• Conduct market assessments, competitor analysis, and location feasibility studies.
• Develop launch strategies for new centres and business verticals.
• Strengthen CHC's presence across key regional markets.

Team Leadership & Performance Management

• Lead Marketing, Digital Marketing, Business Development, CRM, and Patient Acquisition teams.
• Establish KPIs, dashboards, and reporting frameworks.
• Build a high-performance, data-driven growth culture.
• Recruit, mentor, and develop future leaders within the organization.

Business Analytics & Reporting

• Monitor marketing ROI, CAC, lead quality, conversion rates, and centre-level growth metrics.
• Prepare monthly business reviews and growth reports for leadership.
• Drive data-backed decision-making across marketing and business development functions.

Candidate Profile Qualifications

• MBA in Marketing, Healthcare Management, Business Administration, or related field.
• Additional certifications in Digital Marketing, Growth Marketing, Healthcare Marketing, or Strategy will be advantageous.

Experience

• 10+ years of experience in Marketing, Business Development, Growth, Revenue, or Commercial Leadership roles.
• Minimum 5 years of leadership experience managing multi-functional teams.
• Experience in healthcare, hospitals, diagnostics, healthcare startups, wellness, pharmaceuticals, or consumer healthcare preferred.

Skills Required

• Healthcare Marketing
• Business Development
• Growth Strategy
• Patient Acquisition
• Brand Management
• Digital Marketing
• Strategic Partnerships
• Revenue Growth
• Team Leadership
• CRM & Patient Journey Management
• Business Analytics & Reporting
• Budget Management & ROI Optimization

What We Are Looking For

• Proven track record of scaling brands and driving revenue growth.
• Strong commercial acumen and business understanding.
• Strategic thinker with hands-on execution capabilities.
• Data-driven decision maker with strong analytical skills.
• Ability to lead large teams and manage multiple stakeholders.
• Passion for building a category-defining healthcare brand.

Key Success Metrics

• Patient Acquisition Growth
• Centre Revenue Growth
• Lead-to-Visit Conversion Rate
• Visit-to-Treatment Conversion Rate
• Brand Awareness & Market Share
• Marketing ROI
• Strategic Partnership Revenue
• Expansion Support Effectiveness

Why Join Cancer Healer Centre?

• Lead growth for one of India's fastest-growing healthcare organizations.
• Play a key role in scaling a network from 31+ centres to 100 centres nationwide.
• Work directly with Dr. Tarang Krishna and Dr. Deepika Krishna.
• Opportunity to build a nationally recognized healthcare brand.
• Significant leadership visibility, autonomy, and career growth.
• Be part of a mission-driven organization transforming cancer care across India.