Head Marketing

Key responsibilities

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies aligned with the company’s short-term and long-term business goals.
• Lead branding and positioning initiatives for corporate and project-specific marketing.
• Champion innovation in campaign planning and execution to enhance market responsiveness

Integrated Brand & Project Marketing:

• Drive integrated marketing campaigns across digital platforms, print media, PR, and outdoor.
• Shape end-to-end marketing for project launches — from concept to execution
• Create and execute innovative on-site branding initiatives to enhance customer experience at high-end sites.

Digital Marketing

• Strategies Digital marketing plans and ensure implementation , stay up to date with latest trends of the digital world
• Lead innovative initiatives in digital and social media marketing to increase the reach of the brand
• Oversee digital marketing efforts including SEO, SEM, social media, email, and content marketing.

Cross-Functional Collaboration

• Partner with Sales, Product, Leasing, and Development teams to align marketing goals with revenue objectives.
• Support sales enablement with marketing collateral, presentations, and campaign-specific assets.

Market Research

• Conduct market research to identify trends, customer insights, and competitive gaps.
• Use data analytics to inform go-to-market strategies and refine marketing approaches.

Team Leadership & Agency Management

• Build, mentor, and lead the in-house marketing team or external agencies to meet performance and brand goals.
• Manage vendor partners, media agencies, and creative resources effectively.

Risk Management

• Identify potential risks and challenges in marketing initiatives and develop mitigation strategies.
• Monitor market dynamics and competitive activities to anticipate and respond to potential threats.

Budget Planning & Efficiency

• Design and communicate the annual marketing plan in coordination with other functions and in alignment with the long termmarketing strategy
• Ensure a performance-based approach by clearly defining annual and monthly KRAs linked to the overall marketing strategy
• Develop the annual budget for the Marketing team aligned to the overall business plan and budget (budgets for ATL/BTL initiatives, digital/social, manpower budget etc.)
• Assess ROI of initiatives and key strategies related to branding and PR to identify most effective channels for the business

• Education Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field and MBA in Marketing.
• Years of experience: Minimum 10+ years of experience
• Work Experience Requirements:

Proficiency in digital marketing.

Strong project management skills.

Mandatory Experience in Real Estate