Head - GTM, Sales Enablement, Customer Marketing

Roles & Responsibilities

Develop and execute Go-to-Market (GTM) strategies for technology offerings, products, and solutions.

Lead cross-functional product/service launches by collaborating with Sales, Product, Marketing, Delivery, and Business stakeholders.

Design, develop, and manage sales enablement assets including sales playbooks, battle cards, solution decks, FAQs, case studies, and competitive intelligence.

Conduct sales enablement programs, product training, and knowledge-sharing sessions to improve sales readiness and adoption.

Drive customer marketing initiatives including client engagement programs, customer advocacy, reference management, and cross-sell/upsell campaigns.

Must-Have Skills

12+ years of experience in GTM, Product Marketing, Sales Enablement, or Revenue Marketing within IT Services or B2B Technology.

Strong experience managing end-to-end technology offering or product launches.

Expertise in Sales Enablement strategy, sales content creation, and sales readiness programs.

Experience working with Sales, Product, Marketing, Delivery, and Leadership teams.

Strong understanding of enterprise IT services sales lifecycle.

Experience with CRM platforms such as Salesforce, Microsoft Dynamics, Winzone, or similar.

Experience creating sales collateral including battle cards, solution presentations, playbooks, one-pagers, and competitive positioning.