Growth Marketing Strategist

Job Responsibilities

• Execute GTM campaigns using marketing automation platforms (Marketo /Meta/ HubSpot)
• Plan and optimize paid media & performance marketing campaigns (LinkedIn, Google Ads, Meta)
• Manage lead nurturing, scoring, and lifecycle automation aligned to sales priorities
• Drive MQL-to-SQL conversion through data-driven funnel optimisation
• Support product/solution launches and partner-led GTM campaigns
• Track and optimize CAC, CPL, conversion rates, and pipeline contribution
• Collaborate with Sales, Content, Digital, and Alliances teams for integrated GTM execution
• Partner with sales teams to align campaigns with account-based and opportunity-driven GTM motions
• Support partner-led GTM and co-marketing initiatives where applicable
• Build dashboards and insights to continuously optimize campaigns and funnel performance
• Conduct A/B testing and performance analysis to improve engagement and outcome

Required Skills

• 2–4 years in GTM, Marketing Automation, Demand Gen, ABM or Performance Marketing
• Hands-on experience with paid media platforms (LinkedIn Ads, Google Ads, Meta – B2B focus)
• Strong understanding of B2B funnels, attribution, and CRM integration (Salesforce preferred)
• Data-driven mindset with strong reporting and optimisation skills