Growth Marketing Specialist

Applova helps restaurants increase direct digital sales through online ordering, branded apps, kiosks, and POS-connected experiences. We serve independent operators, multi-location groups, and franchise brands across the U.S.

We’re hiring a hands-on Growth Marketing Specialist to manage and scale paid acquisition across SMB and mid-market segments.

You’ll execute, optimize, and improve paid programs that directly impact pipeline and revenue.

• Manage and optimize Google Ads and Meta campaigns
• Support paid acquisition strategy aligned to revenue goals
• Run structured tests (keywords, creatives, audiences, landing pages)
• Improve ROAS, CAC, and lead quality
• Maintain accurate tracking across ad platforms, GA4, and CRM
• Deliver clear performance reports with actionable insights
• Partner with Sales to improve lead-to-close conversion

• 3–5 years of hands-on paid media experience
• Strong execution skills in Google Ads and Meta
• Understanding of performance metrics (ROAS, CAC, LTV)
• Experience marketing to SMB or mid-market segments
• Analytical mindset with ownership mentality

Preferred: B2B SaaS or multi-location marketing experience.

• Paid channels consistently generate qualified pipeline
• Cost efficiency improves quarter over quarter
• Clear visibility into revenue contribution

Competitive compensation aligned with performance and impact.