Growth & Marketing Manager

Growth & Marketing Lead

Location: Bangalore | Hybrid/WFH flexibility

Joining: Immediate

Compensation: Based on role fit and experience

Read This Before You Apply

We value initiative and attention to detail at ARL.

If you are applying through LinkedIn, please do not rely only on “Easy Apply.” Instead, send us an email with the details mentioned in the Application Process section below. We prioritise thoughtful, complete applications over one-click submissions. This role is for someone who enjoys building, executing, and owning outcomes — so a clear application helps us understand how you think and why you want to be part of ARL.

Who We Are & Why Join ARL

At AgResearch Labs (ARL), we’re reimagining how India grows, sources, and moves food—because clean, safe, and fairly priced food should be accessible, not exclusive.

Over the past decade, ARL has developed Airo360, India’s first indigenous commercial aeroponics platform engineered for Indian crops, climate variability, and operating economics.

This technology powers Growize Farms, ARL’s commercial farming platform designed to build and operate high-performance farms with professional execution, structured ownership, and technology-enabled operations.

Through Growize, ARL is building scalable farming infrastructure that combines technology, operations, and market linkage to deliver reliable clean food production.

Marketing at ARL is not about noise - trends.

It is about the signal - clarity, trust, demand, and growth.

This role is for someone who can build and run ARL’s marketing engine across brands — AgResearch Labs, Growize Farms, and Greenlyfe — and help translate vision into traction.

What You’ll Be Doing (Key Responsibilities)

As a Growth & Marketing Lead, you will:

• Build and execute the overall marketing strategy across ARL brands.
• Translate business goals into campaigns, funnels, and measurable growth initiatives.
• Drive demand generation for Growize farm ownership, partnerships, and brand visibility.
• Build structured content pipelines across website, LinkedIn, email, and digital channels.
• Lead ARL’s storytelling, founder-led content, and thought leadership efforts.
• Design and manage inbound lead generation funnels.
• Work closely with external partners across SEO, performance marketing, and distribution.
• Coordinate with the in-house design and video teams to ensure quality, consistency, and speed of execution.
• Track reach, engagement, lead quality, conversion, and campaign performance through dashboards and reports.
• Continuously optimise marketing efforts based on data, insights, and business priorities.

This is a hands-on strategy + execution role. You won’t just guide agencies — you will build the engine with them.

Whom We’re Looking For

• 4–8 years of experience in growth marketing, digital marketing, or demand generation.
• Strong understanding of content, SEO, performance marketing, digital funnels, and campaign execution.
• Located in Bangalore or willing to relocate to Bangalore.
• Ability to manage both in-house creative teams and external agencies.
• Leadership, Strong writing, communication, and messaging instincts.
• Comfortable working in an early-stage environment with high ownership and ambiguity.
• Someone who thinks in systems, acts with urgency, and knows how to move from strategy to execution.

Bonus Points

·       Experience in B2B, investment products, infrastructure, or technology-led businesses.

·       Experience building marketing channels and digital accounts from scratch and driving them through to measurable results.

·       Experience designing and scaling content-driven growth systems.

·       Familiarity with LinkedIn-led growth, founder-led marketing, and long-form brand storytelling.

·       Ability to use marketing analytics, dashboards, and data insights to guide campaigns and decision-making.

What You’ll Get at ARL

• Competitive compensation with WFH, PF, & Insurance benefits
• A high-ownership role shaping ARL’s growth story across multiple brands.
• Direct exposure to founders and leadership decision-making.
• Opportunity to build a marketing function from the ground up.
• A steep learning curve at the intersection of agriculture, infrastructure, clean food, and digital growth.
• Opportunity to lead and build a strong team.

Probation & Performance Review

We are a small but strong core team. We value people, intent, and culture deeply. Cultural fit matters as much as performance. This role will begin with a 3-month probation period. Confirmation into a full-time permanent role will be based on performance during this period.

Performance will be evaluated on:

1. Ability to set north star goals and lead teams towards that.
2. Effective coordination with internal teams and external partners, and taking ownership & accountability.
3. Data-driven decision-making and an optimisation mindset
4. Work ethic, ownership, communication, and cultural fit.

Application Process & Guidelines

Email Subject: Application – Growth & Marketing Lead

Attach: Resume/CV only

As part of your application, please include:

• Your portfolio or previous work on branding & marketing.
• Your availability (joining date) and notice period, if any
• Your current take-home salary and compensation expectations

Note: Applications without the required email write-up will not be considered. Due to high application volumes, only shortlisted candidates will be contacted. If you haven’t heard from us within 15–20 working days, it means we couldn’t move forward this time. Thanks for understanding. That said, we’d love to stay connected—please keep an eye on our LinkedIn page, where we share all open roles and future opportunities. Email applications to: [email protected]