Growth & Demand Gen Manager
Actively Reviewing the ApplicationsNasugroup.com
Job Description
Job Title: Growth & Demand Generation Manager
About the Role:
We are looking for a Growth & Demand Gen Manager to own and drive the entire top-of-funnel strategy—including outbound, content, SEO, and paid campaigns. This is a high-impact role where you will be responsible for building pipeline and driving qualified demos, not just brand awareness.
Key Responsibilities:
Execute cold outreach campaigns (Email & LinkedIn) targeting CISOs, CTOs, and Engineering leaders
Drive demand generation through paid ads (LinkedIn, Google) and outbound strategies
Create high-conversion content (blogs, email sequences, landing pages, case studies)
Own SEO strategy for high-intent keywords and improve organic visibility
Build partnerships with security, compliance, and DevSecOps communities
Track, analyze, and optimize campaigns to improve lead generation and conversions
Requirements:
3–5 years of experience in Growth / Demand Gen / Product Marketing (B2B SaaS)
Hands-on experience in outbound campaigns and lead generation
Strong understanding of SEO and performance marketing
Familiarity with tools like HubSpot, Apollo, Lemlist
Excellent communication and content creation skills
Basic understanding of cybersecurity concepts is a plus
Why Join:
Be the first marketing hire and build the function from scratch
Work on a cutting-edge AI-driven cybersecurity product
High ownership, fast growth, and global exposure
Required Skills
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