Growth Analytics Manager

About Furlenco :

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back.

All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We have launched our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites !

About the Role :

We are looking for a data-driven Growth Analytics Manager to take end-to-end ownership of our key revenue verticals and drive their scale-up. This person will combine strong analytical rigor with hands-on team leadership — owning the upsell motion, sharpening our retention and terminate to own strategy, and building the data foundation that lets us grow both verticals aggressively and profitably.

This is a high-ownership role for someone who is equally comfortable digging into a cohort dashboard and coaching a calling team to hit its numbers.

Key Responsibilities :

Vertical Ownership & Growth :

• Own two revenue verticals end-to-end — from target-setting and strategy to daily execution.
• Build and execute the roadmap to scale both verticals, identifying growth levers across retention, Terminate to Own and upsell.
• Design and drive the upsell / cross-sell strategy to maximize revenue per customer.

Analytics & Insights :

• Define, track, and report the key metrics for each vertical (conversion, funnel drop-offs, LTV, retention, upsell rate).
• Turn raw data into actionable insights — build dashboards, run cohort and funnel analyses, and identify opportunities and leakages.
• Use data to forecast, set targets, and continuously optimize the growth engine.

Team Leadership :

• Lead and manage the calling / tele-sales team — hiring, training, target-setting, and day-to-day performance management.
• Build scripts, incentive structures, and calling workflows that improve conversion and Terminate to Own performance.
• Coach and develop the team, driving accountability and a high-performance culture.

Cross-functional Collaboration :

• Partner with Product, Marketing, and Brand to remove growth blockers and improve the customer journey.
• Present performance, insights, and recommendations to leadership.

Required Skills & Experience :

• 2-4 years of experience in growth, analytics, revenue, or category management roles (consumer internet / D2C / e-commerce preferred).
• Strong analytical skills — deep comfort with data; proficiency in Google Sheets, Databricks and SQL.
• Proven experience scaling a vertical, category, or business line.
• People management experience — must have handled a team, ideally a calling / inside-sales / tele-sales team.
• Strong business acumen with the ability to translate numbers into strategy and action.
• Ownership mindset — comfortable being accountable for revenue targets.
• Excellent communication and stakeholder-management skills.

Good to Have :

• Experience with upsell/cross-sell or subscription/rental business models.
• Familiarity with CRM and dialer/calling platforms.

What Success Looks Like (First 6 Months) :

• Full command of both verticals' metrics and growth levers.
• A measurable lift in upsell revenue and calling-team conversion.
• A clear, data-backed scale-up plan in execution for both verticals.