Group Head- Branding

Media Planning & Branding Account Manager/ Senior Account Manager

Location: Bangalore | Experience: 4-5 years in Digital Marketing.

Media Agency Experience Required.

Job Title: Brand Planning Manager / Brand Planner

Role Overview

We are seeking a Brand Planner with 4-5 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.

Key Responsibilities

• Develop and execute branding strategies aligned with client objectives and business goals.
• Create comprehensive media and campaign plans across digital platforms.
• Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
• Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
• Collaborate with internal teams and external partners to ensure seamless campaign delivery.
• Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
• Manage and mentor a team of 12-15 members, ensuring high-quality execution and professional development.
• Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
• Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
• Analyze campaign results and provide actionable insights for future planning and optimization.
  
  

Required Skills & Qualifications

• 4-5 years of experience in branding, media planning, or digital brand strategy roles.
• Strong experience in brand campaign planning and execution.
• Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
• Solid understanding of digital advertising ecosystems and third-party publishers.
• Ability to identify and recommend audience segments and targeting approaches based on client objectives.
• Strong strategic thinking and storytelling capabilities.
• Excellent client management and stakeholder communication skills.
• Experience managing or leading teams of 12-15 members.
• Strong analytical, presentation, and problem-solving skills.
  
  

Preferred Qualifications

• Agency experience in branding and digital media planning.
• Experience managing multi-channel branding campaigns.
• Knowledge of campaign measurement, audience insights, and optimization methodologies.
• Ability to translate data and consumer insights into actionable brand strategies.