Google & Meta Ads Specialist

Job Description:

We are looking for a performance-driven Google & Meta Ads Specialist to plan, execute, and optimize paid ad campaigns. The role focuses on generating leads, improving ROI, and scaling campaigns across Google Ads and Meta (Facebook & Instagram).

Key Responsibilities:

• Plan, run, and optimize Google Ads & Meta Ads campaigns
• Keyword research, audience targeting & A/B testing
• Monitor CTR, CPC, CPA, ROAS & campaign performance
• Create ad copies & coordinate with the design team
• Manage budgets and daily performance reports
• Stay updated with ad platform trends & policies

Required Candidate Profile:

• 1–4 years of hands-on experience in Google & Meta Ads
• Strong understanding of paid marketing metrics
• Experience in lead generation & conversion campaigns
• Analytical mindset with reporting skills
• Good communication & team coordination
• Candidates must be willing to work from office (Kolkata)

Location: Kolkata

Experience: 1–4 Years

Work Mode: Work From Office

Working Hours: 11:00 AM – 8:00 PM