Assistant Manager/Manager – Growth

Role Overview

This is not a traditional marketing role. This is a business-owner role inside Teabox’s D2C team.

You will own, build, and scale one D2C sub-channel end-to-end—strategy to execution—driving revenue, growth, profitability, and team outcomes. Think of this as being the Founder of a mini P&L within Teabox.

Key Responsibilities

• Growth & Business Strategy (P&L Ownership)
• Own and deliver growth targets for your sub-channel: Revenue, ROAS, CAC, Contribution Margin.
• Build and execute quarterly and monthly growth plans with clear targets and action plans.
• Identify and unlock new scaling levers: pricing, offers, bundles, funnels, retention loops, experiments.
• Operate like an owner: make trade-offs, prioritize ruthlessly, and drive measurable results.
• Creative + Performance Marketing Leadership
• Lead the creative strategy for your channel: hooks, angles, formats, messaging systems, and testing roadmaps.
• Work hands-on with performance marketing across Meta, Google, and emerging channels.
• Obsess over:
• CTR, CVR, CAC
• Creative fatigue & iteration velocity
• Funnel drop-offs and conversion bottlenecks
• Convert insights into repeatable, scalable growth systems.
• Team Building & People Leadership
• Hire, build, and lead a high-ownership team (performance marketers, creatives, analysts).
• Set clear goals, accountability, and high operating standards.
• Coach the team to think in first-principles and outcomes, not tasks.
• Build a culture of speed, ownership, learning, and excellence.
• Hands-On Execution & Problem Solving
• Be extremely hands-on: dashboards, ads manager, landing pages, funnels, copy, creative briefs.
• Identify bottlenecks quickly and fix them fast—without waiting for instructions.
• Kill what’s not working. Double down on what is.
• Run experiments with urgency and discipline.
• Cross-Functional Collaboration
• Work closely with Product & Sourcing, Supply Chain & Ops, Design & Content, and Founders.
• Align growth plans with inventory, product drops, and brand direction.
• Ensure scale doesn’t break experience—keep growth sustainable and customer-first.
  
  

What Success Looks Like

• Profitable and consistent growth for your channel: revenue + contribution margin.
• Better efficiency over time: improving CAC, ROAS, CVR while scaling.
• Strong creative engine: fast iterations, clear learnings, and winning playbooks.
• A team that runs with ownership and high standards.
• Tight alignment with ops/inventory to scale reliably.
  
  

Must-Have Traits & Experience

• Proven record scaling a D2C business / channel / mini-P&L.
• Strong understanding of performance marketing + creative strategy (and how they work together).
• Strong people leadership: hiring, leading, motivating, and coaching teams.
• Highly hands-on: comfortable inside Ads Manager, dashboards, funnels, and creatives.
• Structured thinker + fast executor.
• High energy, positive attitude, and real hunger to build.
• Extreme ownership mindset: “This is my business.”
  
  

About Teabox

Teabox is a premium tea brand built on a simple belief: fresh tea tastes better, and farmers deserve better.

We work closely with tea gardens to source high-quality teas, build exceptional products, and deliver them directly to customers through our D2C channels.

We’re scaling with a sharp focus on product quality, customer experience, and profitable growth—and we’re building a team of builders who love ownership, speed, and real outcomes.