General Manager

Actively Reviewing the Applications

WillScot

On-site 1–1 LPA

Posted 7 hours ago • Apply by June 15, 2026

Job Description

At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative ﬂexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!

About The Job

This posting is an always-on posting. It is intended to allow individuals to share their interest in future General Manager roles when they open in the cities that are selected in this application.

The General Manager is accountable for increasing market penetration of all of WillScot‘s business lines within the Region/Market to drive growth. The position is also accountable for all operational execution within the Region/Market, including safety performance, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service. Responsibilities also include building and leading a high performing team that operates in a manner consistent with WillScot’s core values. The incumbent will be evaluated against a balanced scorecard of KPIs with an emphasis on achievement of annual targets for Revenue, EBITDA, and profitability.

The Region/Market P&L includes operating locations across multiple MSAs (Metropolitan Statistical Areas) and approximately $5M to $100M of annual revenue (depending upon the region/market size) across all of WillScot’s lines of business. The General Manager is responsible for overall performance of the P&L with an emphasis on commercial leadership, operational execution, and talent development and employee engagement.

What You'll Be Doing

Lead Region/Market by developing growth strategies and executing on company business objectives.
Manage the P&L and drive revenue growth and profitability for the region/market
Manage the field sales team through appropriate performance management and support programs to drive sales productivity and achieve plan objectives.
Develop and execute Region growth strategy to increase market penetration of all WillScot business lines and drive revenue growth.
Oversee branch operations managers who are responsible for fleet maintenance and associated direct labor and material planning and safety measures.
Oversee transportation and logistics operations, to potentially include overseeing field service managers, and ensuring safe, efficient and profitable fulfillment of WillScot’s solutions.
Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
Lead and coach employees across all functions and provide organizational leadership to drive employee engagement and employee net promoter scores.
Actively manage and develop leaders within the Region/Market, creating a talent bench for all functional general management roles.
Observe market trends and provide feedback to Divisional and Corporate leadership to inform WillScot’s commercial strategy.
Provide other functional departments information on a timely basis in support of on-going business activities such as planning and forecasting, sharing competitive intelligence, supporting national account customers, sharing and implementing operational best practices, supporting regulatory/legal/compliance matters, etc.

Education And Qualifications

Education and Experience:

B.S. in Business Administration, Marketing, or related business field or equivalent years of experience.
Experience up to 10 years in progressively responsible Business Unit Management roles - depending on Region/Market revenue
Preferred candidates will have demonstrated success managing a P&L of $5M- $100M - depending on the GM level
Must be able to travel at least 25% of the time, primarily within the Region/Market and occasionally for Division and company-wide meetings.

Preferred Requirements

Master’s degree in Business Administration or related fields.
Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
Experience leading across a decentralized, branch-based operating network.
Experience leading industrial transportation and logistics services.
Extensive network in the industrial and business services sectors and/or construction services sectors.
Experience in a rental/leasing business model, such as construction equipment, car leasing; or in Logistics, transportation or other industrial services.
Flexibility and organization to manage multiple projects and assignments.
Ability to thrive in a highly dynamic, entrepreneurial, time sensitive, collaborative environment.
Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance.
Strong executive presence, customer presentation and communications skills and experience.
Experience in working in a matrixed organization structure.

Personal Characteristics

Lead by example through living our values:

Dedicated to Health & Safety
Committed to Inclusion & Diversity
Driven to Excellence
Trustworthy & Reliable
Devoted to Our Customers
Community Focused

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be found here.

WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!