General Manager – Marketing

About Welspun

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.

Job Purpose/ Summary

Build, scale, and operationalize the complete marketing charter for Welspun GCC with ownership of SaaS go-to-market execution, demand generation, category positioning, and marketing-driven pipeline contribution, supporting the transition from internal platforms to external, revenue-generating SaaS and Smart Factory solutions.

Job Title

General Manager – Marketing

Job Description
Own end-to-end execution of marketing strategy across SaaS and Smart Factory offerings, translating business priorities into measurable demand, pipeline, and market credibility.

Principal Accountabilities
Execute and lead the SaaS gotomarket strategy ensuring alignment with overall business objectivesbr Drive demand generation and pipeline development to support revenue growth and market expansionbr Manage and inspire marketing teams fostering a culture of excellence and continuous improvementbr Oversee agency partnerships ensuring effective collaboration and alignment with marketing goalsbr Establish and monitor ROI tracking mechanisms to evaluate the effectiveness of marketing initiativesbr Collaborate closely with sales and product teams to ensure cohesive strategies and successful executionbr Lead category positioning efforts to enhance brand visibility and market presencebr Support the transition from internal platforms to external revenuegenerating SaaS and Smart Factory solutions

Key Interactions

CRO,Sales Leadership,Product,External Agencies,External Partners

Experience

10

Competency Name

Competency Name Proficiency Level Business & Commercial acumenExpert EntrepreneurshipExpert Global Mind-setExpert People ExcellenceExpert Marketing Strategy ExecutionProficient SaaS GTM LeadershipProficient Demand & Revenue MarketingProficient Category & Brand ExecutionProficient Team & Agency LeadershipExpert

Additional Section (Can Be Added, If Required.

NA