General Manager - Industry Engagement

Key Responsibilities

Strategic Planning & Environment Analysis

• Develop and execute B2B growth strategy aligned with long-term vision.
• Conduct continuous environmental scanning to track industry trends, technology shifts, workforce skilling needs, and competitive landscape.
• Identify priority sectors, accounts, and growth levers across industries.

Business Growth

• Drive acquisition of new corporate partners for existing degree programs and bespoke learning solutions.
• Build and manage senior-level relationships with CXOs, CHROs, L&D heads, and business leaders.
• Lead end-to-end partnership discussions, including solution design, commercials, and long-term engagement models.
• expansion across existing corporate accounts through Cross & Upsell

New Opportunities & Program Launches

• Identify emerging skill areas and workforce needs and convert them into new program concepts.
• Collaborate with academic, product, and delivery teams to design, launch, and scale new offerings.
• Ensure new programs are market-relevant, scalable, and aligned with corporate expectations.
• Own go-to-market strategy for new initiatives.

Team Leadership & Capability Building

• Build, lead, and mentor a high-performing B2B partnerships and growth team.
• Set clear goals, performance metrics, and accountability frameworks.
• Foster a culture of strategic thinking, customer-centricity, and execution excellence.
• Enable team members to engage confidently at senior leadership levels.

Product, Operations & Experience Feedback Loop

• Provide structured feedback to academic, product, and operations teams to continuously improve:
• Learner experience
• Corporate partner experience
• Program delivery and engagement models
• Work cross-functionally to resolve partner issues and improve overall service quality.

Qualification and Personal Profile

• Preferably MBA or B.Tech from top institution
• Min 15 years of experience in B2B enterprise sales, strategic partnerships, or business development, with strong exposure of mid to large corporate accounts.
• Demonstrated experience in CXO-level engagement, solution selling, and managing long sales cycles.
• Prior experience in education, skilling, IT services, consulting, or knowledge-led B2B organizations preferred.
• Excellent communication, stakeholder management, and executive presence