Field Sales Executive

Key Responsibilities

• Distributor Expansion: Identify, pitch to, and appoint new ice cream distributors and super stockists to expand B'Creamy's market coverage.
• General Trade Management: Visit retail outlets, grocery stores, and local vendors daily to drive secondary sales and maximize B'Creamy product placement.
• Relationship Management: Maintain strong relationships with our distributor network to ensure optimal stock rotation, timely order placement, and smooth supply chain flow.
• Cold Chain Infrastructure Monitoring: Coordinate with distributors and retailers to ensure proper B'Creamy deep-freezer placement, optimum temperature maintenance, and zero product spoilage.
• Sales Targets: Consistently achieve monthly and quarterly sales volume and value targets within your assigned territory.
• Market Intelligence: Track competitor pricing, promotional activities, and flavor trends to provide actionable feedback to the management team.
• Outstanding Recovery: Ensure timely collections, payment reconciliations, and smooth settlement of dues from the distributor network.

Requirements & Skills

• Core Experience: 4–5 years of proven, hands-on experience in General Trade and Distributor Management.
• Industry Background: Prior experience handling perishable cold-chain products, dairy, ice cream, or frozen food is highly preferred.
• Local Geography: Deep understanding of retail pockets, commercial hubs, and existing distributor networks in the assigned territory.
• Communication: Strong negotiation skills with a friendly, professional approach to building long-term business relationships.
• Assets: Must own a two-wheeler with a valid driving license for daily field visits.
• Reporting: Familiarity with daily sales reporting tools or field tracking apps.