EXPANSION HEAD

(for a Unilab Group Subsidiary)

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Job Summary

The Expansion Head is a pioneer role responsible for building and scaling BIBC’s new business channels. The focus of the position includes worksite marketing, SME development, and affinity-based distribution, supported by a clear sales quota.

The role blends business development, partner activation, field execution, and team leadership. As the first dedicated Expansion Head, the incumbent will create frameworks, playbooks, and standards that will shape the company’s next growth engine.

Key Responsibilities

• Worksite Marketing & Channel Activation
• Develop and execute worksite marketing programs for employee voluntary benefits, SME clusters, hospitals/clinics, schools, and professional associations.
• Lead orientations, enrollment drives, benefit fairs, and partner-facing sessions.
• Create repeatable activation playbooks for employer-based and affinity-based channels.
• Manage the full enrollment funnel from lead generation to issuance.
• Sales & Revenue Delivery (Quota-Bearing Role)
• Achieve annual sales and revenue targets for new channels.
• Maintain accurate sales forecasts, pipelines, and performance dashboards.
• Improve conversion rates through coaching and process improvement
• SME & New Corporate Market Development
• Develop BIBC’s SME entry model, including prospecting, qualification, and proposal standards.
• Conduct client meetings, needs assessments, and presentations for SMEs.
• Collaborate with insurers to create SME-friendly bundled offerings.
• Establish structured onboarding and transition workflows to AOs once accounts stabilize.
• Partnership Acquisition & Management
• Identify and acquire new strategic partners including pet clinics, hospitals, associations, schools, and business parks.
• Build and execute activation plans with clear KPIs and engagement models.
• Pilot Execution & Scaling
• Lead pilot programs for new channels or product types.
• Document learnings and translate them into scalable, standardized processes.
• Track metrics such as activation rates, enrollment outcomes, and partner ROI.
• Coordination, Governance & Compliance
• Ensure all expansion activities comply with internal policies, insurer requirements, and regulatory guidelines.
• Coordinate closely with Operations, Finance, and AOs for smooth new business fulfillment.
• Support premium hygiene and collection-related coordination for newly activated groups.
  
  

Skills And Qualifications

• Strong communication, presentation, and sales execution skills
• Proven ability to manage multiple partners and internal stakeholders
• Skilled in planning, documentation, and reporting
• Preferably with experience in leading & managing team/s
• Insurance/brokerage background with at least 5 years in business development, partnerships, or sales
• Worksite marketing and SME/affinity or employer-based sales experience preferred
• Existing HR, SME, or association relationships an advantage
• Comfortable in a pioneer role with evolving processes
  
  

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.