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Executive Regional Sales Development
Actively Reviewing
The Hershey Company
Job Description
Location : Mumbai, Maharashtra, India
Summary:
The Sales Development Executive will be responsible for end-to-end visicooler(VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity.
The role requires strong cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.
Major Duties/Responsibilities:
Visicooler End-End Management
Deployment planning:
Maintenance & Service Management
Experience:
Competencies:
Summary:
The Sales Development Executive will be responsible for end-to-end visicooler(VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity.
The role requires strong cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.
Major Duties/Responsibilities:
Visicooler End-End Management
Deployment planning:
- Execute visicooler deployment plans aligned with GTM priorities and regional targets
- Coordinate with stakeholders including:
- Manufacturers
- Logistics partners
- 3P deployment agencies
- Sales team & distributors (CFAs)
- Ensure proper store selection, site readiness, and installation planning
- Act as the single point of contact (SPOC) between Sales and external partners
- Drive complete deployment lifecycle:
- Store identification & enrollment
- Deployment execution
- Asset tagging and tracking
- Ensure adherence to standard deployment SOPs and timelines
- Ensure accurate asset tagging, geo-tracking, and scanning compliance
- Conduct periodic audits to validate asset presence and functionality
- Identify underperforming assets and drive redeployment actions
- Track and drive VC performance KPIs including:
- Productivity (PDO)
- Billing compliance
- Throughput & usage
- Ensure 100% billing and productivity improvement through better utilization
- Drive adoption of performance dashboards and tracking tools
- Ensure correct placement, visibility, and planogram compliance
- Drive:
- Right merchandising
- Promotional execution
- Visibility standards in-store
- Improve consumer visibility and offtake via better VC execution
- Work closely with Sales teams to ensure consistent usage of VC systems
- Train field teams on:
- Portal/dashboard usage
- Performance improvement actions
- Collaborate with cross-functional teams (Marketing, Supply, Tech, Analytics)
Maintenance & Service Management
- Track and manage daily visicooler complaints and service requests
- Coordinate with OEM partners (e.g., Voltas) for timely resolution
- Ensure adherence to service TAT and AMC guidelines
- Minimize downtime through proactive escalation and follow-ups-
- VC Productivity (PDO improvement)
- % Asset Availability & Functionality
- % Clean / Pristine Scanning Compliance
- Complaint Resolution TAT adherence
- Billing compliance (% VC billed)
- Redeployment effectiveness
- This role requires coordination and communication skills across multiple business partners including Sales, Transformation, Supply chain, Marketing, Consumer insights and external partners
- Excellent team player, individual starter
- Demonstrated ability to be accountable for execution and results
- Strong verbal and written communicator to wide breadth of audiences including senior management
- Skillful usage of Microsoft Office in business document development and presentation, including Word, Excel and PowerPoint
Experience:
Competencies:
- Good interpersonal skills; Excellent Project Management; Strong analytical & problem-solving skills.
- 2–5 years of experience in Sales / Trade Marketing / Asset Management roles
- Strong execution rigor and problem-solving ability
- Excellent stakeholder management & coordination skills
- Comfort with data, dashboards, and digital tools
Required Skills
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