Executive - Performance Marketing/ Media

Role context

Assist in developing media strategies for Plum across different platforms, both explored and unexplored.

Core mandate

Lead to Plum’s growth and visibility with out of the box Media planning, execution, creative and data analysis.

Key responsibilities

1. Plan media campaigns across channels like Google, Meta, programmatic, OTT to align with brand objective.
2. Manage budgets and align DoD phasing for BAU as well as event days on website and marketplaces.
3. Ensure timely execution of campaigns across channels.
4. Maintain campaign trackers, analyse campaign outcomes, and optimize campaigns to improve performance.
5. Assess impact of Meta collab campaigns and Pmax for marketplaces on E-commerce and Q-commerce platforms.
6. Co-ordinate with creative teams for creative and ad copy requirements.
7. Conduct weekly meetings with internal and external teams to discuss campaign performance and its impact.
8. Track and analyse MoM search volumes, SOV, and market share across sub - categories and regions.
9. Analyse creative performance for the brand across campaigns and monitor competition creatives to identify winning hooks, visuals, etc.
10. Audit influencer content and co-ordinate with influencer team for ad rights.
11. Identify new media avenues for building brand awareness and consideration.

Ideal candidate profile

Experience

• 1-3 years of experience in Performance Marketing / Media (funnel)

Skills & mindset

• Proficient at Meta/ Google (Beyond Lead generation)
• Excellent excel skills
• Good communication skills
• Negotiation skills
• Relationship Management
• Consumer and market understanding

Location: Thane, Mumbai