Executive - Marketing

Position Title: Executive - Marketing

Location: Bangalore

Role Purpose: To drive end-to-end execution of marketing and communication initiatives across Corporate, Segment (Apparel & Footwear), and Plant-level activities. The role is responsible for implementing approved communication plans, coordinating with internal stakeholders and agencies, and ensuring timely delivery of high-quality marketing assets across platforms.

Principal Accountabilities and Key Activities:

1. Internal Communications (Corporate & Plant Level)

• Execute internal communication campaigns across plants and HO as per approved plans.
• Support plant-level communication including safety campaigns, productivity drives, sustainability initiatives, CSR activities, and engagement events.
• Coordinate with plant HR and operations teams for content inputs and approvals.
• Develop posters, standees, notice board creatives, and digital screen content for plant deployment.
• Maintain internal communication calendar and archive of assets.

• Develop marketing collateral including brochures, product flyers, case studies, website updates, social media content, and customer presentations.
• Translate technical product inputs into structured communication drafts.
• Coordinate with commercial and technical teams for accurate information gathering.
• Ensure consistency of brand identity across all assets.
• Maintain segment-wise content repository and update materials periodically.

• Support execution of domestic and international trade fairs, forums, and customer events.
• Coordinate artwork development, printing, stall branding elements, and vendor follow-ups.
• Manage production of backdrop creatives, product display panels, presentation decks, and event invites.
• Support pre-event and post-event communication rollout.
• Coordinate logistics of marketing materials for events.

• Execute marketing campaigns across digital, internal, and on-ground platforms.
• Manage timelines, track approvals, and ensure on-time delivery of assets.
• Coordinate with external agencies for design, video, and fabrication requirements.
• Maintain trackers for campaigns, events, and content deliverables.
• Compile engagement metrics and campaign reports.

• Ensure all communication follows brand guidelines and approved messaging frameworks.
• Maintain central repository of logos, templates, brand assets, and marketing files.
• Support standardization of communication formats across plants and segments.
• Ensure proper documentation and version control of marketing materials

Key Relationships:

Internal: Apparel & Footwear Commercial teams, Technical Services teams, Plant HR teams, Plant Operations teams.

External: Creative and design agencies, printing and fabrication vendors, event management agencies, exhibition organizers, digital marketing partners, content/video production agencies, and logistics vendors for event materials

Education, Qualifications and Experience:

Essential:

• 2–3 years of experience in Marketing Communications / Corporate Communications.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Desirable:

• Experience in manufacturing or B2B industry preferred.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.Apply now to be part of our dynamic team and help shape the future of textiles. 

To drive end-to-end execution of marketing and communication initiatives across Corporate, Segment (Apparel & Footwear), and Plant-level activities. The role is responsible for implementing approved communication plans, coordinating with internal stakeholders and agencies, and ensuring timely delivery of high-quality marketing assets across platforms.