Executive- Digital Marketing

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
• Manage and strengthen the company's social media presence across platforms.
• Generate quality leads through digital marketing initiatives.
• Create, manage, and optimize campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter/X Ads.
• Monitor campaign performance and prepare reports on ROI and key performance indicators (KPIs).
• Identify market trends and optimize marketing strategies based on insights and analytics.
• Plan and execute A/B testing and conversion optimization experiments.
• Collaborate with internal teams to create landing pages and improve user experience.
• Optimize website content and social media content for better engagement and search visibility.
• Manage SMS and email marketing campaigns.
• Coordinate with external agencies and vendors for marketing initiatives.
• Design or coordinate the creation of brochures, pamphlets, and other promotional materials.
• Evaluate new digital marketing tools and technologies to improve campaign effectiveness.

Required Skills:

• Strong hands-on experience with Google Ads, SEO, SEM, and social media advertising.
• Experience managing campaigns on LinkedIn, Facebook, Instagram, and Twitter/X.
• Good understanding of digital marketing concepts, analytics, and lead generation.
• Knowledge of website optimization and conversion funnel analysis.
• Content writing and creative copywriting skills.
• Familiarity with brochure and marketing collateral design.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.

Desired Candidate Profile:

• Proven experience as a Digital Marketing Executive.
• Minimum 3 years of hands-on experience in Google Ads, SEO, LinkedIn Ads, Facebook Ads, Instagram Ads, and Twitter/X Ads.
• Ability to independently plan, execute, and optimize digital marketing campaigns.
• Passionate about staying updated with the latest digital marketing trends and technologies.