Executive - Branding & Digital Marketing

The ideal candidate will oversee the marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will cover events, create content, and manage social media to increase brand awareness.

Responsibilities

• Create engaging content across various marketing platforms, such as social media, websites, newsletters, and printed materials
• Collaborate with faculty, staff, students, and alumni to spotlight their accomplishments.
• Support in nurturing positive relationships with media entities, journalists, and key stakeholders. Draft press releases, articles, and other communication materials to enhance the organization's public image.
• Launch advertisements to increase brand awareness
• Generate timely reports on the performance of initiatives and campaigns.

Qualifications

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills