Executive - ASO, Newton

Designation: Executive - ASO, Newton

Office Location: Gurgaon

Position Description: An exciting opportunity for a fresh graduate to build a career in App Store Optimization (ASO). You will work closely with ASO team to learn and execute organic growth strategies, keyword optimization, and cross-functional collaboration across multiple global markets. This role is designed to develop your ASO skill set from the ground up, with structured mentorship and hands-on exposure to real client accounts.

Primary Responsibilities

• Assist in planning and executing ASO strategies for apps across global markets including India, Southeast Asia, LATAM & GCC, under the guidance of senior team members
• Support collaboration with Apple Search Ads (ASA) teams to understand keyword overlaps and paid-organic synergy
• Work with design and product teams to help develop creative assets such as app icons, screenshots, and promotional videos, and assist in tracking A/B testing results
• Conduct keyword research, assist with metadata updates, and learn to use industry-leading ASO tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
• Support competitive analysis and category benchmarking to help identify keyword gaps and optimization opportunities
• Learn end-to-end ASO management across Google Play Console and App Store Connect, including exposure to CPP/CSL optimization, localization, and pre-order/event features
• Assist the sales team by helping prepare ASO Health Checks and audits for prospective clients
• Help document optimization impact and contribute to performance reports for internal stakeholders and clients
• Support senior specialists in managing client accounts, gradually taking on more ownership as skills develop
• Contribute fresh ideas to grow organic market share through improved user experience and emerging ASO practices
  
  

Required Skills

• Bachelor's degree in Marketing, Business, Engineering, or a related field (2025/2026 graduates welcome)
• 0–1 years of experience; internships, academic projects, or personal projects related to ASO, digital marketing, or app growth are a plus
• Strong interest in mobile apps, app stores, and digital marketing ecosystems
• Willingness to learn ASO tools and platforms such as AppTweak, Sensor Tower, AppRadar, or Apptopia (training will be provided)
• Basic familiarity with Google Play Console and App Store Connect is a plus, not mandatory
• Strong analytical and problem-solving skills, with comfort working with data and spreadsheets
• Good written and verbal communication skills, with the ability to present ideas clearly
• Eagerness to collaborate with cross-functional teams (design, ASA, product) in a fast-paced environment
• Basic understanding of the mobile advertising ecosystem and user acquisition funnels is a plus
• Ability to manage time and prioritize tasks while working on multiple projects under guidance
• Comfort with Excel/Google Sheets and general data analysis tools
  
  

Work Environment Details:

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

For more details, please visit: www.affle.com

About BU (Newton):

Newton by Affle: Powering Scalable iOS App Growth

Newton, powered by Affle, is a cutting-edge performance-driven platform designed to accelerate iOS app growth through data intelligence, automation, and AI. With a holistic approach to user acquisition, Newton maximizes engagement across the iOS ecosystem, ensuring brands achieve sustainable and scalable growth.

Harnessing the power of deep industry expertise and AI, Newton empowers brands to acquire high-value users through multiple strategic touchpoints. By seamlessly integrating Apple Search Ads, Custom Product Pages, and App Store Optimization, Newton helps brands optimize visibility, drive conversions, and boost ROI.

At the core of Newton’s innovation are advanced solutions like:

Telescope – A powerful analytics suite for Apple Search Ads (ASA) and App Store Optimization (ASO).

Opticks AI – Transforming creation of Custom Product Page

Gen AI Insights – Delivering intelligent keyword recommendations, market trends, automated campaign optimization, and in-depth funnel analytics.

With a 360° approach to iOS app growth, Newton enables brands to expand their market presence, enhance user acquisition, and achieve remarkable business

To learn more visit www.newtonco.ai